Art of cooperation
Teamwork is an art form we take pride in – especially with our clients. Strategic design is often an emotional process and one we take seriously. Success depends on your entire workforce and customers embracing solutions. That’s why we integrate you at every stage. We make sure that everyone – and we mean everyone - is on board.
Our teamwork skills were put to the test at Aarhus School of Architecture, where our task was to design the school’s new communications strategy, visual identity, website and intranet.
We had to create a solution that would not only reflect the school, but also be accepted by the school. And when you’re dealing with more than 1000 design-mad students and teachers who all think they can do a better job than you, that’s a challenge and a half.
All aboard
So we created a group of 25 ambassadors, whose task was to communicate the design process to students and teachers throughout the school and measure response. Feedback flowed in from the classrooms, canteens and corridors.
Now the school enjoys a simple, modern and international visual identity. Minimal and understated, the solution acts as open platform for expression. We created a distinctive yellow box containing the letter ‘A’. A for architect, first class, top notch and, even, Aarhus.
So far, it’s not been met by student rebellion - quite the opposite, in fact. Thanks to our integrated approach, the entire school embraced our solutions - proof that our solutions get everyone on board.