The Danish Chamber of Commerce [Dansk Erhverv] faced a fresh challenge when it assumed a new identity following a merger in 2006.

It needed a strong profile in order to compete and maintain its new position as the second largest private business association in Denmark.
Our job was to help define and develop its corporate positioning.

Our strategists identified the organisation’s attributes and positioning potential. We also participated in the corporate naming process.
Designit then created a corporate pay-off that embodied the Chamber’s position: ‘the future starts here’ - still their motto today.

Conference identity

We also developed a visual identity for one of the Chamber’s annual conferences – the organisation’s most important event of the year.

Our graphic designers created a logotype, logo and typographic style before rolling it out onto a range of print material.

The result was a visionary visual framework designed to inspire delegates - the country’s business and political elite, including Danish Prime Minister Anders Fogh Rasmussen and leading environmentalist Zak Goldsmith.