Music to the people
Targeting new markets is one of our strengths. We know how to create strategic solutions so companies reach new consumers.
Maxfield, Germany's largest MP3 manufacturer, wanted to achieve a more iconic brand and product image. Designit was asked to design a series of MP3 players that would support the continuous growth of the brand.
Fast track
Designit's well defined processes made it possible to achieve a very short development phase, transforming idea to finished goods within six months.
Tight deadlines, great teamwork and drive enabled Maxfield to present a series of MP3 players at the world's largest consumer electronics show, IFA, in Berlin in Spetember 2007.
What's new
A new design language was developed, as well as three designs, the Maxfield Tiburon Sports, Grande and Grande Deluxe, a brand new user interface and an intuitive graphical user interface for all three models.
The Maxfield Tiburon concept was so convincing that Napster music decided to make a special Napster version. The market launch was exceptional with very positive feedback.