Modernising medico
We have unrivalled expertise in the medico business, where design solutions can be a matter of life and death. Our vast experience spans 15 years and hundreds of projects for Danish and international companies. Thanks to this specialist knowledge, our clients – and their customers – are in safe hands.
Our medico experience prompted Radiometer, a world leader in blood gas analysers, to call on us for help. They needed new product marketing strategies that would turn heads across the world and secure their market position.
Global positioning
Along the way we held workshops. We visited hospitals. We asked why Radiometer is successful and how we could apply corporate brand equity to new products.
Drawing on our medico experience, we equipped Radiometer with new products fit for their global market. We created international product brands, redesigned products and user manual concepts, and created a revolutionary global launch campaign.
Now the company can step out onto the world stage with the perfect combination of confidence and safety.
Just like Radiometer, we deliver reliable results, fast. And this is increasingly vital in medico today. Because your company’s survival depends on strategic solutions that run with the times.