Creating new identities
Organisations need new identities for many reasons: mergers, modernisations, re-branding. It’s an emotional process for many companies, employees and customers. But we aim to get everyone on board. We call this process "a journey", in which Designit is a vehicle and the client the passenger. Together we find and reach the right destination.
TDC Cable TV, one of Scandinavia’s leading providers of home communications, needed a new corporate identity to reflect its changing services. Designit was asked to conduct a renaming process and to create a new visual identity to support its new name, YouSee.
The new, energetic and youthful visual identity devised by Designit was showcased to millions - on cars, stationery, boxes, sweets and clothing. Thanks to this strategic design, millions of people now know YouSee as the future of cable entertainment.