A new international reference book, European Business Design 01, is out now and features Designit as one of Europe’s major design agencies.

Aimed at the global business community, the 200-page book presents original and effective design solutions to key challenges facing businesses today.

More than 40 solutions are presented, including two Designit cases:

• A solution to designing for global value: by designing a series of MP3 players, Designit developed a more iconic image for the German MP3 manufacturer, Maxfield, and thereby supported their expansion into the rest of Europe.

• Designing transformation and change: the International Federation of Housing and Planning (IFHP) wanted a new visual identity for their annual world congress. Designit developed an eye-catching communications strategy, which enabled IFHP to reach a wider and younger audience all over the world.

The inspiring book will be printed in 10,000 copies and sold internationally through specialised bookshops, direct mail, online channels, trade magazines and at major design and industry fairs in Europe, Asia and United States. Additional copies will be sent to the international press, European libraries and innovation centres.