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Conference

PRIMER EU

October 18, 9:30 AM

Casa del Lector, Paseo de la Chopera, 14, Madrid, Spain See maps

We're sponsors of PRIMER EU this year! Join us along with designers, strategists, scientists, and anyone interested in futures thinking and strategic design. PRIMER brings together experts from all industries to explore the world in which we live, and the future we want to create. This year's conference theme is Futures for All, which emphasizes the importance of creating diverse spaces and exploring different futures.

Check out the workshop our designers Miguel Sabel and Naty Gomes will be facilitating, and don't miss the chance to reserve a spot! 💡


Building the rabbit hole: exploring the future in your organization

How can we make speculative design and futures thinking tangible in our own workplaces?

In this workshop, we'll explore how to translate and apply speculative design principles and methods into real contexts, so companies can apply them and prototype the future.

We’ll introduce Futures, our own playground within Designit for playful experimentation and futures thinking. In addition, we’ll discuss real user cases from other companies and organizations who have experimented with speculative design in their own environment. From their successes and failures, we’ll be able to find inspiration and understand the implications and cultural challenges that come with these practices.

Afterwards, it’ll be your turn! Through co-creation activities, you’ll explore the future in different types of companies to create and prototype experimentation spaces and “playgrounds”.

This is a great opportunity to play with future scenarios within a multidisciplinary team from a completely practical and hands-on approach. All the while gathering inspiration on how we can put it to practice in your own professional environments and everyday lives.


Who will most benefit from your workshop?

Anyone interested in experimenting with speculative design and futures thinking in a practical case scenario, no matter if you’re a beginner looking to learn more or if you're an experienced professional searching for some inspiration!


Workshop Facilitators

Miguel Sabel has over ten years of experience in the intersection of design and innovation. He spends his time managing design teams, creating new businesses and services, exploring tools and methods. He is continually fascinated with the connection between the business and design worlds. Now as a Strategic Design Director at Designit in Madrid, Miguel supports his team in making profound and positive impacts in their projects and beyond.

With over six years of experience in design, Service Designer Naty Gomes tackles projects with a holistic vision and a clear scope at Designit in Madrid. She has worked for clients from various fields, and developed projects in different countries and cultural contexts. She’s passionate about education and discovering new learning methods!

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