We’ve been working with Lufthansa Group to redefine their food and beverage experience, and one initiative was to update the food and beverage experience on continental short-haul flights. The result? ‘Delights to Go’, a new service that allows passengers to pick-up a curated selection of to-go food and beverages in an automated vending corner directly at the gates.
We helped Lufthansa develop and design the concept and prototype of this new self-service food and beverage service in the Munich airport. Within 10 weeks, we created an experience concept based on Lufthansa personas and use cases, and translated them into a viable service and space design (MVP) for pilot testing.
In order make travel easier for these customers in a hurry, we co-created a straightforward solution called 'Delights to Go'. In a general contractor-led implementation, this pilot was tested in 2018-2019 with specific Lufthansa Group passengers, live in the Munich Airport.
By taking the passenger experience to the next level, together we’re making travel easier.
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