A digital strategy to lead the foodservice industry

  • Case A digital tool to empower the salesforce
  • Client Arla Foodservice
  • Industry Consumer goods
  • Year 2017
  • Capabilities Digital Design
    Business Design

    Design Research
    Service Design

As part of our ongoing digital transformation partnership with Arla, leading dairy supplier in Scandinavia, we created a mobile service to empower Arla’s salesforce and grow their global B2B business.

Process

As a pioneer in the foodservice industry, how could Arla integrate digital channels in their global business strategy? 

After an immersive research and co-creation phase across multiple markets, we created a digital vision and roadmap – that puts customers at the heart of the experience. And with the salesforce at the forefront of Arla’s relationships with customers, we identified the salesforce as a key part of this strategy. 


Concept

After developing and validating a range of concepts, our mobile service ‘Product Masterclass’ was chosen as the first idea to be implemented. 

Product Masterclass is a digital tool to empower, inspire and educate the Arla Foodservice salesforce, so that they can meet the needs of their customers: information is precise and easy to understand, and with engaging and memorable content it can be used on the go to support the sales team before, during and after a customer meeting. 

Human interaction can’t be replaced by technology. But it can support the salesforce in making a greater impact with customers.

Like what you see? Let’s work together!

Get in touch with copenhagen@designit.com

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