Improving educational outcomes

  • Case Empowering Google to improve educational outcomes around the globe
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  • Client Google
  • Industry Technology
  • Capabilities Digital Design
    Business Design

    Design Research
Designit Cooper Google Hero

We partnered with Google to improve educational outcomes around the globe, and help Google become the market leader for educational technology.


Based on in-depth research with teachers, principals, and school system administrators, we took the approach of rapid prototyping, testing, and iterative sprints. The result was a streamlined way for schools to purchase Google devices, together with a marketing website to tell the story of Google for Education. We also developed The Google Training Center and The Google Transformation Center, a comprehensive system for teachers to learn how to use Google technologies in the classroom, and a community of school leaders that share resources and best practices.


Since our partnership, Google’s market share has increased dramatically: 250,000+ teachers have registered on the Google Training Center, and 30,000+ have become advanced users, or Google Certified Educators.

Meanwhile, Chromebook sales account for 58% of mobile devices shipped to schools in the US, up from 38% in 2014. Today more than half of US primary and secondary school students — more than 30 million children — use Google for Education products.

Using Chromebooks, we’ve created a school system that paves the way for the future. Tejo Vink, Director of Upper-School Education


58% market share and +30M Google products in the classroom.

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