RBI understood that digital transformation doesn’t happen overnight, and getting an entire organization to reach the same level of digital maturity can be a complex process. In order to promote a shift in mindset, and integrate user-centered design principles across all silos and domains, they needed to address their product development workflow.
We led a series of workshops to identify exactly which skills are needed in the different phases of product development. Ultimately, three internal guides were created: 1) the Future Product Lifecycle, a guideline to embedding user insights into product development; 2) the Future Product Lifecycle toolkit, a template for product teams to plan and assess their progress in the different phases of product development; and 3) a Chapter-Skills Matrix, a guide to how skills are distributed in development, and which skills are needed in different phases.
We are creating a cross-disciplinary mindset within our company. Markus Lochner, Head of Group Digital Solutions, RBI
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