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Sparking change in an industry giant

  • Case A three-day boot camp focused on Design Thinking and agile ways of working
  • Client Telenor
  • Industry Telecommunications
  • Year 2017
  • Capabilities Business Design

    UX Design
    Service Design

Telenor Group, one of the world’s largest telecommunication brands, is constantly looking to improve its digital service experience. But getting a workforce of over 35,000 people – scattered across multiple business units worldwide – to work in a fast-paced, agile way is a huge organizational challenge. They came to Designit to learn how to solve challenges through creativity and design.

The boot camp’s design challenges helped connect design education and inspirational cases with the participants’ real-world challenges, making it easy to apply out-of-the-box. Thomas Dolberg, Strategic Design Director at Designit

Process

Looking to expand its global academy portfolio into design management and strategic design, Telenor collaborated with Designit to bring the two together into a three-day boot camp. Working closely with Telenor’s learning specialists, together we crafted the content and structure for the learning program. Over just three days, we would empower over 70 design managers, designers and transformation managers to co-create on organizational change, innovation and customer-centric services.

Concept

A three-tiered concept tailored to solve Telenor’s challenges and boost innovation, the boot camp focused on applied learning, collaboration, and problem solving in cross-functional teams. In tier one, participants discovered why design is a powerful tool for business transformation. Tier two focused on application, to bring design-driven projects to life within Telenor. In tier three, participants worked in teams to solve their real, day-to-day design challenges. Shortly after, another Telenor department approached us to adapt the concept into a one-day format, covering the highlights of working with design-driven projects.

Photo credits: Nine Yards

This boot camp shows us that truly productive events are not simply off-the-shelf material, but something you need to tailor and build in teams to address the participants’ daily work challenges. Henrik Hedegaard, Lead Designer at Designit

Impact

Participants left with tools they can now apply in their daily work, and feedback shows that many have already progressed to transformational projects in their business units. With their boot camp know-how, skills and tools, they are changing the way Telenor works and plays.

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Get in touch with aarhus@designit.com

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