Sprinting to start up

  • Case Bringing new ideas to market in an ongoing, global collaboration
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  • Client Kamet
  • Industry Insurance
  • Capabilities Digital Design
    Business Design

    UX Design
    Design Research
    Service Design
Designit Kamet Hero

Kamet Ventures, an insurtech start-up studio backed by French multinational insurance leader AXA, has partnered with Designit to translate ideas into concrete, innovative business propositions. Together we’ve already helped three startups validate their ideas and raise funding for an MVP.


Kamet incubates and supports new “insurtech” ventures – applying technology to solve problems in the insurance, protection and assistance space. In our ongoing, global partnership, we collaborate with these startups to validate their ideas from a business and product perspective, across multiple markets. Kamet calls this the solidification phase – if startups pass, they raise funding for an MVP. As one, tightly-knit team, we work together in a series of three sprints to: identify user-driven insights and opportunities; define the idea and value proposition; and then prototype and validate it to help the Kamet startup present their pitch to the MVP committee.


To date, we've accompanied three projects from start to solidification, covering the topics of fertility treatment, online insurance and telemedicine. All take a human-centered approach, incorporating extensive user research and design thinking tools to ensure the development of human-shaped health products that fit the market. By working in sprints within pre-defined timeframes, we’re able to rapidly explore opportunities. Every sprint ends by generating tangible deliverables that can be evaluated at an early stage to reduce uncertainty and limit risk.


Three for three: each project has successfully passed the solidification phase and raised funding for an MVP. We look forward to bringing more great new ideas to life together! 

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