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Sustainable urban mobility

  • Case Mobility-as-a-service for citizens of smart cities and in the workplace
  • Client BMW and Moovster
  • Industry Transportation
  • Year 2017 – 2019
  • Capabilities Digital Design
    Business Design

    UX Design
    Design Research
    Design Technology
    Service Design

City dwellers today have many ways to get around: subways, bike-sharing, ride-sharing, and more. But flexible mobility is not yet supported by employers, and sustainable mobility behavior in cities isn't rewardable so far. Always ahead of the curve, BMW wanted to develop a more flexible way of managing mobility for its employees.

Challenge

We teamed up with BMW to create and test a MVP of a digital platform that lets employees choose their own mode of transportation flexibly based on an employer supported mobility budget. A point system within the app ties into attractive benefits system, rewarding active and sustainable mobility choices. In addition, BMW partnered with brands like Adidas, so employees can trade points for items. The test of this platform concept was such a hit within BMW, they knew it had to be taken to market.

Solution

Now Moovster, a spin-off from BMW, offers companies and employees a smart mobility budget solution to flexibly use all kinds of transportation in a city according to individual needs. It rewards users for healthy and green lifestyles, provides tax benefits, and even offers cities the possibility of forecasting and influencing traffic flows.

It was an outstanding experience to build the MVP of Moovster together with Designit. The speed and motivation of an unbelievably experienced team was just fascinating! Dr. Mario Lochmüller, Founder & CEO, Moovster

Impact

With an initial customer base of over 18,000 registered users, Moovster closed a technology partnership with IBM, a strategic partnership with JobRad GmbH, and received seed funding.

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