
Many of the residents say that they are truly touched by the connection they experience with their buddy, and that they choose to spend their time to hang out with them. The buddies also appreciate their new friendship, acknowledging the value they gain from getting to know their new elderly friend and learn about their life experiences. Director of Rokilde nursing home, Stephanie Helland


Process
The user-centered and collaborative nature of the design process ensured a service that truly met the needs and wants of the residents, staff and volunteers. A key finding for this project was that, as we age, we gradually lose the context of work, life, neighbors, friends and family. Based on this key insight and residents’ needs, we co-created a new service with the volunteers and staff, securing ownership and their dedication to realizing and implementing the service.
Solution
This volunteer service engages ‘buddies’ from the local community, allowing the nursing home to deliver individual social care. Each buddy is carefully selected for the resident, matching individuals that share the same interests in life. A buddy can reduce loneliness by simply engaging in conversation, going for walks and encouraging participation in organized social activities. With this new service, the resident has a committed friend visiting every week, resulting in a meaningful and richer everyday life for both buddy and resident.
This is great! We see how important this is for our residents. In addition it eases our conscience in a busy workday. Employee Ingrid


What a great guy! Imagine that this young fellow wants to visit an old lady like me. I’m looking forward to the next time! Resident Liv
Impact
Piloted in fall 2014, the service proved to be an immediate success, and was scaled to all the nursing homes in Kristiansund municipality, Norway. The service generated over 800 visits in the first year, and now buddies are regularly visiting the seniors in nursing homes across Kristiansund.
Awards
Norwegian ‘Award for Design Excellence’ and an Honorary Award nomination, Design and Architecture Norway 2016, and finalist for the Global Service Design Award (SDN) 2015
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