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The sound of empowerment

  • Case Rethinking the way hearing aids are controlled
  • Client GN Resound
  • Industry Consumer products
  • Year 2016
  • Capabilities Digital Design
    UX Design
    Design Research

GN ReSound and Designit partnered together to put personalization and control back in the hands of the users, with the first hearing aid interface for the Apple Watch.

Process

Developing innovative new solutions for hearing loss has been a common goal for Designit and GN ReSound, a global market leader in hearing care solutions, since first working together in 2013. GN ReSound once again partnered with Designit to create the first hearing aid interface for the Apple Watch, rethinking the way hearing aids are controlled. Extensive user research and prototyping led to an elegant user interface crafted specifically for the compact face and interactive features of the Apple Watch. A Simple IA was adapted to refine the app into six main screens to ensure that it had a minimalistic, yet visually beautiful navigational concept.

Concept

GN ReSound and Designit identified three distinct use cases uniquely made possible by the Apple Watch: discretion in social settings, convenience at home, and effortless control on-the-go. 

The easily accessible touchscreen allows users to quickly adjust settings as they move through changing environments. The app also allows users to create location-aware audio profiles. Both features help users maximise control, comfort and clarity while reducing many of the painpoints often associated with traditional hearing aids. 

Impact

Chosen by Mike Stern as one of his top three picks for apps that exemplify ‘beauty and delight’ – making user interaction with the Apple Watch more interesting, welcoming and fun.

Awards

D&AD Award in the digital design category, a Gold German Design Award, a Silver Creative Circle Award, and five award Recognitions at Consumer Electronics Show 2016

Like what you see? Let’s work together!

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