Bringing a heritage brand into the digital age

  • Case A single design system to unify a brand across markets
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  • Client Raiffeisen Bank International
  • Industry Financial services
  • Capabilities Digital Design
    Brand Design
    Design Research
    Service Design
Header Final

Raiffeisen Bank International serves its 14 million customers through over 3,000 branches, so it’s no wonder they needed a single, cohesive design system to unite their brand across all digital touch points. We reunited to define a digital brand strategy and a design system that simplifies product development and unifies branding across different markets.

Challenge

Markets in Central and Eastern Europe are seeing a rise in startup banks and born-digital companies, so RBI wanted to define its brand principles and translate their heritage brand into the digital world. A unified system for branding and style would speed up the design and development of new products, and also help increase brand recognition.

Solution

The Digital Style Guide will transform the brand experience for customers, while providing RBI’s designers and developers with a single source of truth for RBI’s digital brand. Together we created a library of brand assets, logos, and a voice for the digital brand. The digital experience is now unified across all digital touch points – from the international landing page, consumer portals, to the app for desktop, iOS, and Android.

We couldn’t have done it alone. Once it was clear that the result would have a massive impact on the relationship between the network banks and their customers in their markets and segments, we knew that we would tackle the matter together. Martin Kofler, Digital Marketing Leader, RBI
The new guide has at its core simplicity and focus on the customer experience, creating a distinctive digital footprint. Mariana-Gabriela Miron, Brand Manager, Raiffeisen Romania

Like what you see? Let’s work together!

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