Changing the narrative about personal finances

  • Case Partnering from conceptualization to product launch
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  • Client Raiffeisen Bank International
  • Industry Financial services
  • Year 2017 – 2019
  • Capabilities Product Design
    Digital Design
    Business Design

    UX Design
    Brand Design
    Design Research
    Service Design
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One of the largest banks in Central and Eastern Europe, Raiffeisen Bank International (RBI) wanted to increase customer engagement while growing into the regional mobile banking market. Together we designed and brought to market a mobile banking experience, supported the creation of an in-house design team, and built a design system to optimize future projects.

Process

Over 18 months, we designed a simple, intelligent daily banking experience for both iOS and Android. With the team at RBI, we developed new features, while validating design solutions through user research and competitor benchmarking. The team also led hiring and onboarding of in-house designers, and supported marketing with the product launch. In parallel, we built a design system to optimize future production and ensure design consistency for RBI.

Concept

Together we developed a new approach to banking by creating a meaningful narrative around personal finance. Traditional banking apps cluster spending in categories like “Restaurants” and “Clothing”, but our research revealed that users don’t think in categories – they think in contexts. For myRaiffeisen, we created Lenses, an innovative approach that lets users group their spending in ways that have context and meaning. For example, “Little Things” includes all expenses below a certain amount, showing how much is spent in small purchases that you may not notice.

Impact

myRaiffeisen went live on the App Store and Google Play store in Hungary, with over 10,000 users. The average user rating is 4.5 stars on iOS and 4.3 stars on Android.

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