Creating an immersive entertainment experience

  • Case Bringing music and videos into the physical world
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  • Client NTT
  • Industry Telecommunications
  • Capabilities Design Research
    Design Technology
    Service Design
Hifive Theatre1

The Nippon Telegraph and Telephone Corporation (NTT) is Japan’s largest telecommunications company, and fourth largest in the world. Designit and NTT collaborated to push the boundaries of communications technology by exploring this question: What if technology could bring music and videos into the physical world?


NTT’s R&D division wanted to exhibit their new technology at SXSW 2019. Comptics – a coined term for ‘computer’ and ‘haptics’ – is a blend of music, haptic technology, and wearables. We partnered to create an approachable and engaging narrative to bring Comptics to a new audience. After extensive desk research, we conducted interviews with users and experts in the field. We also drew inspiration from various immersive entertainment events to understand the limits and opportunities of this technology.


Our two concepts showcased the different strengths of Comptics in simple, playful ways. ‘Participative Costume’ contains haptic technology that allows the wearer to experience the same sensations as a performer onstage at a concert or musical. ‘Invisible Guide’ is a wearable sleeve that can provide clues or guide a wearer in an escape room. At SXSW 2019, the team exhibited a concept animation video and a prototype of ‘Participative Costume’. In addition to garnering user feedback, the exhibition sparked media interest and potential partnerships for NTT.

Designit helped us showcase Comptics at SXSW by weaving a story that presents a potential future scenario with our technology. Thanks to this project, we were able to gain user insights from diverse perspectives. Toshiki Wada, Researcher & Project Lead, NTT

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