![](https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=c430538b042e7e6df95980faeb4e8f93 400w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2c359768ab4d272ea3be0c6487030fb4 600w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1a3b486defa40669d637eb222494a802 800w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=5c5e2a50db44deacc7f02e66e0254ece 1000w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f3c218d37860d469fbc7d726b30e8783 1200w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=eef228be8b579a0758dbbd2abbb5705a 1400w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3c5721d601dcaf82fa2f4cc073597515 1600w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=55b73abf2beb1222ee67a8ce1b03e269 1800w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=008165511af9bd8eadaaa8b8073d14a8 2000w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=16f7b017c26df1f3713ac0906d5b4f00 2200w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b649d58404f916ed692c0e3e8e599550 2400w, https://designit-web.imgix.net/images/DEI/DEI_Illustration.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=939b04929aea94da05984de68c2dec9c 2600w)
Design at its core is about the lived human experience. It’s creating products, services and experiences that identify unique problems and solving them with the most effective solutions for the widest range of people. But what if ‘the widest range of people’ isn’t wide enough?
Applying Diversity, Equity and Inclusion (DEI) principles to your design process and company culture allows you to extend your offerings and further meet the diverse needs of your employees and customers. Simply put, it considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human differences.
Inclusive culture
As far as first steps go, there’s no one-size-fits-all answer. A lot will depend on the culture you already have within your company and how diverse it already is.
But one thing is for sure: To successfully create broader offerings for the full range of human diversity, you need to guarantee an inclusive culture and give diverse talent a sense of belonging when they join the organisation.
‘Changing an organisation’s culture is one of the most difficult leadership challenges. That’s because an organisation’s culture comprises an interlocking set of goals, roles, processes, values, communications practices, attitudes and assumptions.’ - Steve Denning, Forbes contributor
![](https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=395c05769b7db35b3b42c8aa84a2d8eb 400w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=bbf5da09cadcbf5f988aa32c8128a01f 600w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b83037ea3e79f0c8e0496459195a6e5d 800w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=55f904f01cf03d5f59d2c084c8c7c47b 1000w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=920e813ab703c80cbf9fa20093711273 1200w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=463f73070ac8dc1ddb6fdb7c05adde46 1400w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=377f316a5b41e0a50929823b922883ae 1600w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=404e43510fb3681e7a504a922a0e5e5c 1800w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c6b929a362f2f0a0e04891b3886804ea 2000w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=04f346e666df5eaa47a74d8566d170d6 2200w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=76ffb7df628ebe83940179a87c9eb6a1 2400w, https://designit-web.imgix.net/images/DEI/2-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a09a68ff191c83388fafc15f713f7316 2600w)
An emphatic approach
Inclusion requires an extra touch of sensitivity because of the very nature of the topic. The approach needs to be:
Meaningful:
A organisational purpose that resonates with everyone and is clearly communicated.
Comprehensible:
People are prepared to change if they understand the necessity of change and their contribution to it.
Manageable:
Measure effort according to the resources to achieve sustainable results in the long term.
![](https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=02d94aa556029da04d9b34ac26dc056f 400w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=cae52505c1ba916929a3c750dd6fa14e 600w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ecfe0144f42b86a12a61f834bbbab8cf 800w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2f2a76e070f417b8d65534777235ff80 1000w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=71987c83b6864fd129ef4336faeb3b9e 1200w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=37f7689497637b7456d1a6f413092ef0 1400w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=23241814b5fea28093a821dd1d53bda3 1600w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=eab668ebd99a5e0fb2492596667ba166 1800w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f33efea6623e49ad4d250f2ae6c0fa62 2000w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b87ab9bda790b0e04c9e153bd9721211 2200w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=569f851ee136b88bcebf34c04b7b1e00 2400w, https://designit-web.imgix.net/images/DEI/tokyo_office_picture-4_1920x1080.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a82d2073f7923c51e050410b8b0315cd 2600w)
Inclusivity as a methodology
As an important part of our mission, we want to help our clients to embed inclusive practices throughout their organisation. The aim is to equip employees, managers, and leaders with the skills, mindset, and materials to make inclusion a fundamental way of working that reflects in their products, services, and bottom line.
We work with DEI by Understanding the purpose of your organisation and building a future vision with you. We set up a solid and shared understanding of Awareness on DEI, define a path, and prioritise the Actions that will make you achieve your vision.
![](https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=bdceae324aab805653e465eabea8f560 400w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2c396d2d99404562101b726904543c53 600w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7c72ee263a110c8b663fdb40f216d717 800w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a3276f64d4a4f9d43e33752f274f3dcb 1000w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=0a07560cd8eb65ef7631454dc2506bf6 1200w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=9390d050ea0f1a2bb66a40d0948bbc69 1400w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0499f13f0f058db608e40ba74b278f18 1600w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b1e9f8cb7951173aedfdc93f2d9f1dbf 1800w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=35fdced3a81888187427d17f99380d48 2000w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=32db4e5fdc755caebe5439a994e7cc07 2200w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=e8d29cdf8a92613e828dd2a93e7f5292 2400w, https://designit-web.imgix.net/images/DEI/DSC09675_16x9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9030b0828d6f9d8aefab7f39e91ed235 2600w)
The awareness program at a glance:
Our unconscious biases play first every time we make a decision, and in every decision-making moment, we have the chance to include or exclude someone. That’s why one of the most challenging parts of inclusivity is Awareness. With the 4 modules program, we increase knowledge on Diversity, Equity and Inclusion in the broadest sense, and develop awareness to counter the biases that live within all of us to help you make more inclusive and equitable decisions:
Starting with DEI
Cover the basic concepts in module 1. Learn about diversity, equity, inclusion definitions to complex concepts as intersectionality, microaggression and stereotypes.
![](https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9793e915c9c93b3930b3b7ccf6387961 600w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=68d7c9af7a5ba247a5d1f9f77a389bfc 800w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=59864c2319227ca462667459f7199434 1000w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=97e41f73b70ae64417f47c73c0575094 1200w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=daba61cadbca19d6341e51feaa59daa8 1400w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=14f34a5a1f90e4d36a0080ff8e284a77 1600w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8fb7dc56312869bc8d4fbfc34127596c 1800w, https://designit-web.imgix.net/images/DEI/IMGL3163a_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=16e92d6bad5c4c08967d2b62874074f5 2000w)
Looking inwards
Look inwards in module 2 by learning about unconscious biases and how to counter them. Plus, approaching our cultural lens by reflecting on ethnocentric and ethnorelative mindsets.
![](https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=51794a1930afc7105bd3fc66b99d6c0a 600w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2d0a6659be00c7bcab47ca1b0ef7ac6e 800w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=916066923255f1b3be528cf2b9845f61 1000w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3d8ec3d6f9f0a0cbdf172816d18284e1 1200w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5785e6e4b3d7f8f68a1b18ff24aee68e 1400w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=a850aaf8dae2e2f699a6c72abc136db0 1600w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3e0712384fcfcc3862eedbc6bb5b0057 1800w, https://designit-web.imgix.net/images/DEI/IMG_20190909_124855_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=f36b57aee5f82f4eea8cba2735506c0b 2000w)
Looking outwards
After module 2, we’re ready to look outwards in module 3. The psychology of our social identity, the intersection of power and privilege explained, complemented with other key definitions as social justice, oppression or meritocracy.
![](https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6bdeb91999148ad5afefa7395bd26ae2 600w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f76d5097d21a8bf46e3f6c24c4d222d6 800w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7d7945402840da4046bccc54ebe78e97 1000w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7ec75804f83bd2aae3e749ae7868e197 1200w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d0a051f1528776426af26762550ed08a 1400w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=309a9aa8c91acd1dc097d8f928746c98 1600w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=915d962b153cd8a155becae64955d55e 1800w, https://designit-web.imgix.net/images/DEI/DSC00925_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=61b0fcd6f2b4fdce5254e3b250cfff3f 2000w)
Skills & best practices
Finally, equip ourselves with skills and tools to address DEI in our work routine and life in module 4. Put in practice skills for inclusive conversations, work across cultures, and take action through allyship and upstander culture.
![](https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=bbee5a32e6b2dcff6e679ce7da562c5b 600w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=dd3faa4e66f83a7ab21d11dd023fb9f7 800w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=51d051dab5ea2667c63604a1b3bd795d 1000w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f95dcb682406055a13016011bd7ec072 1200w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=827967c1c9965206b831c8096add7910 1400w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b4a5b4a5912aee4f6a84f41fa46c1126 1600w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=a19806a43d0de1a88f5926f96ce8c986 1800w, https://designit-web.imgix.net/images/DEI/DI_CPH_524-V3_portrait.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5e4f35c1b00dd8c433b4e974d89efc1c 2000w)
If you’re curious about how to apply a DEI lens to your processes and company culture, drop us a line. We’d love to talk.