Do No Harm

Companies have been on a roll in recent years, eagerly working to develop the next big thing. While pushing innovation and creativity has been important, it has also created unintentional harm. So, it's about time we shift our focus outward and consider the broader implications our solutions might have on people and the planet. That's where Do No Harm comes in.

Do No Harm is our ethos. Based on it, we've developed a framework to facilitate proactive and deliberate engagement. Consistent use enables a mindset shift geared towards understanding and preventing harm, achievable within every project phase in every organisation across multiple and complex topics. The Do No Harm framework is a practical roadmap to drive this transformative change.

Why adopt Do No Harm into your wider business practices?

Business ethics has evolved from being a mere 'nice-to-have' to a fundamental business standard, with accompanying global policies and legislation supporting an accountability infrastructure to mandate better outcomes.

The essence of Do No Harm lies in recognising that impact matters more than intention and that mapping specialised risk areas makes your process and outcomes better and less harmful. By adopting a Do No Harm approach to your business practices, you can also anticipate, prevent and respond to harm more efficiently with a practical guide to lift your intentions into documented positive impact.

Take a look at some of the areas where applying a Do No Harm framework to your projects could support better outcomes.

  • Policy and changing legislative landscapes
  • AI considerations
  • Risk management
  • Sustainability considerations
  • Brand ethics and consumer implications
  • Forecasting and preparedness
  • Recruitment and retention
  • Culture boosting

‘Inequality, nature loss, and climate change are systematic design failures. For example, 80% of product emissions are determined at the design stage.’

Want to know more about how Do No Harm can benefit your business? We'd love to hear from you. Get in touch.


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