![](https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=791e33473301170db9495ae24b7f2f60 400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=18e8ab4a291c1e8936c108920fb1d9b2 600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ec7b42ae172ecc37d81b263dccf53fe4 800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=970f9c0f3e41228f2b0b0bb1cae89db6 1000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=1ae852032e030def9c5560df85e196cd 1200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=487f920c9db83893d973f306bd0e6100 1400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=42947d2f2c22ab1848b373793fd1f6e5 1600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=18853ad9f16c721ffce69aa3c43d4af2 1800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ea0b0095dba35de17a4123c49d15367a 2000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=bbead43483cf365cabaeb6e8c4d59b48 2200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ca7412cfab3e545f74d90feafeee9ab6 2400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Header-1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9d68e0bddd29c7637b50a9238a3684ea 2600w)
Oslo University Hospital, the largest hospital in Scandinavia, approached us to reduce the time to diagnosis, and improve the overall experience for breast cancer patients during this difficult time.
In order to gain a common understanding of the patient’s journey, our joint OUH and Designit team facilitated a workshop with 40 employees across the hospital’s departments, as well as in-depth interviews with patients themselves. One of the most remarkable insights was a fundamental difference in perspective:
![](https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=eb17791052fc316a39d6d1f4d2ee7d8b 600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c7ec47b129dfa5374f78cf6f26c8354c 800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ac12e86c2f6267b055a2323e13e9d644 1000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f07a1d6c161ef846870ba17415549925 1200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3cd794529bac131b7899b98c0e6018e3 1400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4acb70fedfd4b937b15326dcc86cd55e 1600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6977009c6724be50a3296c02c4ee9437 1800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=379fd85894d14b58d9bf69fdd5c47ed3 2000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4b4c2426f54005c779cfb66cb0e55e52 2200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=feeb23c527de270e94c25e57afab1fb4 2400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Body-Landscape-2.jpeg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=cbd9fedfb066b155e4a290e0d1474dd9 2600w)
Recognising the important role they play in their patients’ lives, the hospital staff worked with the designers to completely rethink the patient’s path from GP to diagnosis. Using service design methods, they came up with ways to work differently with new routines to reduce the diagnosis period.
The new process also considered the patient’s experience along every step of the journey. After finding that a lack of clarity compounded the stress of waiting, we designed materials to help patients understand the next steps of their diagnosis and bring peace of mind.
![](https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3f76f5f6212fb3ff5c4156930290a6bd 600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3de7bfcde5364f1f6d930a4913acbbc3 800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=45a0217b641d7131246bdabe95b01ff7 1000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=43607ec2a9f06608993fb09c177cea75 1200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=372f9e69a5015113d63b558b5b24e31c 1400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8c49bc592dd9b0871aae6bf28fa22798 1600w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=274b9e3af21ecf544ed2f5211464e59f 1800w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=00ec292e74774b8536eb88cc8697ef87 2000w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a8e2a5cfed4af30ef945dbb7da3d5f38 2200w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=aaa72f018fa5e97f40a33c6ab80d77ae 2400w, https://designit-web.imgix.net/images/Case-studies/Oslo-University-Hospital/Oslo-University-Hospital-Graph_2Highbitrate_Fallback.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=dd8c836925779dff440011b3a73580cc 2600w)
With a 90% reduction in time from referral to diagnosis, from 12 weeks to a total of seven days, this has now become the precursor to the national standardised procedure for breast cancer and psychiatric treatment, introduced in January 2015.
Outcome
Norwegian ‘Award for Design Excellence’
The Service Design Award
IxDA award
The disruptive
People’s Choice category
INDEX
Award finalist
SDG 3: Ensure healthy lives and promote well-being for all at all ages
OUH is now equipped with a better understanding of the patient experience, and able to more quickly diagnose breast cancer patients.
Details
Client
Get in touch
![](https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4d1f7693428eee3dc5241f0f54b0df23 400w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=f55c1b9d6a2211288cc13d799e36985e 600w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=4086124f62bd298410900c0424b35b7b 800w, https://designit-web.imgix.net/images/People/Oslo/Niklas.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=fb83855563c2f75b7d4fe8c670e80906 1000w)
Niklas Mortensen
Chief Design Officer, Europe,
Oslo,
Munich,
Madrid,
London,
Copenhagen &
Aarhus