Beyond the lens 2.0: Balancing efficiency and originality in creative work

In 2024, we hosted “Beyond the Lens”, an event series exploring how AI is reshaping creative workflows. We examined the risks, opportunities and emerging use cases and tried to make sense of what this shift means for creativity and the design profession at large.

As AI keeps evolving across new models, partnerships, creative tools, we should pause and take stock.

Are we on a path toward more ambitious, human-AI collaboration, or are we simply accelerating production for the sake of efficiency?

In this upcoming event, we’ll pick up the threads and dive deeper. What signals are emerging from the noise? What patterns are taking shape?

And how do we, as designers, strategist and business professionals navigate the balance between efficiency and originality?

What to expect from the event

• A clearer understanding of where AI and creativity is heading
• Inspiration for how to balance efficiency and originality in creative work
• Practical insights, use cases and exemplary workflows on AI in the context of creating hybrid images and campaign work
• A chance to network and discuss AI with fellow professionals

Note: This event will be held in person at our Copenhagen Studio