Adobe Summit: Harnessing data to drive human-centric experience
With a broad scope of shoppers with varied tastes and preferences, organisations need to comprehend buyers’ behaviour and deliver significant human-centric experiences. Data assists organisations in withdrawing awareness about clients’ shopping preferences, tastes, likes and dislikes, and other relevant behaviour patterns.
Tune into 'Harnessing data to drive human-centric experience', a conversation between Chandra Surbhat and Franco Chirichella's on the importance of choosing data and insights over instincts and assumptions.
In this session, you will learn:
- How to derive all business decisions using data and insights instead of instinct or assumptions.
- Drive personalised user experience leveraging data and AI.
- Engage small businesses to leverage services by presenting real-time offers.
About Adobe Summit
Adobe Summit, formerly Omniture Summit, is a bi-annual event held by Adobe in which enterprise customers are presented with solutions for advertising, analytics, marketing automation, commerce, and managing customer experiences.
Click here to learn more.
