Redefining What’s Possible: How Challenger Brands Win Big with Connected TV

The new landscape of brand growth

In today’s media environment, the lines between connected and broadcast television are blurred, but without a doubt, the future is digital. Audiences are streaming more content than ever and connected TV (CTV) has emerged as a powerful channel for brands to reach viewers with the precision and accountability once reserved for digital campaigns. But for many brands, especially those without massive budgets, the question remains: how do you break through and make an impact on the same level as giants within your sector?

Leveling the playing field: The MNTN advantage

MNTN is redefining what’s possible for brands of all sizes. Their holistic CTV solution gives marketers access to premium streaming audiences, with targeting and measurement capabilities that rival the best digital platforms. This means brands can plan, buy, and optimize TV campaigns with the same agility and data-driven confidence they expect from digital media.

• Precision targeting: Reach the right audience segments, not just broad demographics

• Real-time analytics: Measure performance and optimize creative in-flight

• Premium inventory: Appear alongside top-tier content on leading streaming platforms

Creative at the speed of culture: Enter QuickFrame

Great media is only as effective as the creative it delivers. That’s where QuickFrame, MNTN’s on-demand production network, comes in. QuickFrame connects brands with a curated roster of production partners who can deliver high-impact, performance-driven creative – really fast. This model is built for today’s market, where speed, scale, and adaptability are essential.

• On-demand production: Get multiple creative variations in days, not weeks

• Vetted partners: Work with experienced teams who understand both storytelling and performance

• Built for CTV: Creative is designed specifically for the nuances and best practices of streaming platforms

Proof in action: Designit, Zipfizz, and the power of modern collaboration

To see the impact of this new model, look no further than the recent collaboration between Designit, Zipfizz, and MNTN/QuickFrame. Zipfizz, a challenger brand in the beverage space, wanted to make a bold statement and reach new audiences – without the traditional barriers of TV advertising.

Here’s how the partnership delivered:

• Strategic vision meets platform power: Designit brought creative strategy and storytelling expertise, working closely with Zipfizz to shape a campaign that could stand out in a crowded market. Leveraging MNTN’s CTV solution, the team was able to target premium streaming audiences with precision – ensuring Zipfizz’s message landed with the right viewers at the right time.

• Agile, high-impact production: Through QuickFrame, Designit engaged with production partner, Illuxion, and rapidly assembled a top-tier production with whom to deliver broadcast-quality creative in record time. The process was collaborative, efficient, and tailored to the unique needs of a challenger brand, proving that high production value is no longer reserved for industry giants.

• Measurable, meaningful results: The campaign doesn’t just look great – it’s performing. Zipfizz is expanding its reach, growing its customer base, and building brand momentum by deploying high-quality, compelling creative and monitoring performance, allowing for optimization to increase reach and build awareness.

The takeaway: Opportunity awaits

The combination of MNTN’s CTV technology and QuickFrame’s agile production network is opening new doors for brands ready to think differently about TV. Whether you’re a challenger brand looking to punch above your weight or an established player seeking new efficiencies, this model offers a blueprint for modern marketing success.

Ready to see what’s possible? Let’s connect and explore how you can harness the power of CTV to drive your brand forward.