Designit Wins Platinum Muse Creative Award for Predator Gaming Campaign
Designit has been recognised by the Muse Creative Awards for our work with Acer and IZEA on the Predator Gaming campaign at Intel Extreme Masters (IEM) Dallas, one of the largest esports gaming events of the year.
Designit, in partnership with Acer and IZEA, has been awarded Platinum in the Branded Content – Influencer Marketing category for the Plugged In With Predator Gaming activation at IEM Dallas 2023. The campaign promoted Predator Gaming’s Helios 18 gaming laptop and helped cultivate a relationship between the brand and the esports community.
“We were pleased to work with IZEA and Designit on our Predator Gaming campaign at IEM and this award demonstrates the program’s success,” said Richard Black, vice president of marketing, Acer America. “To date, the content from this campaign has generated more than 2.5 million impressions and 1 million video views and engagements, with 100 percent of social media mentions being positive. It helped us achieve our goal of building the relationship between the esports community and Predator Gaming.”
“Earning the trust of our long-time partners at Acer and Designit is essential, and we are extremely proud of our relationship and their confidence in our abilities,” said Ted Murphy, IZEA founder and CEO. “Predator Gaming is not just about providing top-tier gaming hardware; it’s about making gaming a more inclusive and welcoming space, regardless of skill level or background. This campaign brought that mission to the forefront and we’re thrilled to continue bringing exciting experiences to gaming communities.”
“We’re proud to have been a strategic partner alongside IZEA on the Predator Gaming campaign at IEM Dallas,” said Michael Harding, social media lead at Designit. “Our collaborative approach aimed to go beyond typical activations, placing an emphasis on Predator Gaming’s unique value proposition to create a memorable and resonating experience. Winning the Platinum Muse Creative Award attests to the campaign’s innovative approach and remarkable results. We’re proud of what we’ve co-created and look forward to future collaborations that push the envelope in influencer marketing.”
The Muse Creative Awards, hosted and organised by the International Awards Associate (IAA), recognises excellence in creative design, advertising, and digital media. The awards received more than 10,000 entries from across the world. View the press release here.