Designit Wins Platinum Muse Creative Award for Predator Gaming Campaign
Designit has been recognised by the Muse Creative Awards for our work with Acer and IZEA on the Predator Gaming campaign at Intel Extreme Masters (IEM) Dallas, one of the largest esports gaming events of the year.
![](https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=210&q=90&w=400&s=e234eaebda47285540c5da1264baf14a 400w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=315&q=90&w=600&s=cb1801683fb822ac0f2a4fc8c5693a9d 600w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=421&q=90&w=800&s=3864662710c4d34f80ab33bc5d990665 800w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=526&q=90&w=1000&s=129c33b3bd85fbfdd2d07c0c462f53e5 1000w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=631&q=90&w=1200&s=ed1d31f55fe0cadddf89347b7e4d254a 1200w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=736&q=90&w=1400&s=318cf7c23c160218dc24378a7d2cdf7e 1400w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=841&q=90&w=1600&s=ee898db0638634d88685b89d629b7218 1600w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=946&q=90&w=1800&s=40c5d22e3d64c1b861d3a3be68bc007e 1800w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1052&q=90&w=2000&s=b8ac8c70e4d0abf4eed4d74656f745d2 2000w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1157&q=90&w=2200&s=83c933a71a8a2d26edb03c3a76cb96a2 2200w, https://designit-web.imgix.net/images/News/Muse-Creative-Awards/Screenshot-2023-11-02-at-12.41.59-AM.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1262&q=90&w=2400&s=f26c3209a833da24dd167f6c48a52aec 2400w)
Designit, in partnership with Acer and IZEA, has been awarded Platinum in the Branded Content – Influencer Marketing category for the Plugged In With Predator Gaming activation at IEM Dallas 2023. The campaign promoted Predator Gaming’s Helios 18 gaming laptop and helped cultivate a relationship between the brand and the esports community.
“We were pleased to work with IZEA and Designit on our Predator Gaming campaign at IEM and this award demonstrates the program’s success,” said Richard Black, vice president of marketing, Acer America. “To date, the content from this campaign has generated more than 2.5 million impressions and 1 million video views and engagements, with 100 percent of social media mentions being positive. It helped us achieve our goal of building the relationship between the esports community and Predator Gaming.”
“Earning the trust of our long-time partners at Acer and Designit is essential, and we are extremely proud of our relationship and their confidence in our abilities,” said Ted Murphy, IZEA founder and CEO. “Predator Gaming is not just about providing top-tier gaming hardware; it’s about making gaming a more inclusive and welcoming space, regardless of skill level or background. This campaign brought that mission to the forefront and we’re thrilled to continue bringing exciting experiences to gaming communities.”
“We’re proud to have been a strategic partner alongside IZEA on the Predator Gaming campaign at IEM Dallas,” said Michael Harding, social media lead at Designit. “Our collaborative approach aimed to go beyond typical activations, placing an emphasis on Predator Gaming’s unique value proposition to create a memorable and resonating experience. Winning the Platinum Muse Creative Award attests to the campaign’s innovative approach and remarkable results. We’re proud of what we’ve co-created and look forward to future collaborations that push the envelope in influencer marketing.”
The Muse Creative Awards, hosted and organised by the International Awards Associate (IAA), recognises excellence in creative design, advertising, and digital media. The awards received more than 10,000 entries from across the world. View the press release here.