Microsoft unveils an immersive Wonka experience at global experience centres
![](https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=225&q=90&w=400&s=7f393e74336cb98074191ea4d879e2f0 400w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=338&q=90&w=600&s=aba16cfc3e983e4c5bfc5e631ee35df0 600w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=90&w=800&s=09079632dc96ec987eaf6edae1c1277e 800w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=563&q=90&w=1000&s=f0d2bfe7ec9fadcc6a9d1a48e4576bb5 1000w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=675&q=90&w=1200&s=43ce9e35964cce0ef9690a0d19da5062 1200w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=788&q=90&w=1400&s=53072091cc3406f3fba9f25f5720dc09 1400w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1600&s=a4c5a096e72f4c35d73a0310f5079b54 1600w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=90&w=1800&s=d5ba7c851eef7da95f17232880f919a7 1800w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&q=90&w=2000&s=df5595990a0099b55827e079520b2243 2000w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1238&q=90&w=2200&s=d7602b19248b6bb1c287691d90b8c032 2200w, https://designit-web.imgix.net/images/News/Microsoft-unveils-an-immersive-Wonka-experience-at-global-experience-centres/Wonka-Experience-Banner.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&q=90&w=2400&s=d5c772e492e7b20678ddf572510e9ea8 2400w)
Microsoft, in collaboration with Designit and SPARK, is excited to unveil an enchanting Wonka-themed display at three of its prestigious global Microsoft Experience Centers. This innovative partnership with Warner Bros Studios' Wonka movie marks a milestone in immersive brand experiences.
Installed on the bustling streets of New York's 5th Ave, London's Oxford Circus, and Sydney's Pitt St Mall, these captivating window displays aim to entertain passersby with an interactive puzzle box centered around the whimsical Wonka universe. Created to engage and entice, the installation invites customers to unlock its mysteries for a chance to win exclusive prizes, including delectable custom Xbox-themed chocolates.
The collaboration between Microsoft, Designit and SPARK resulted in a seamlessly integrated, multifaceted experience. SPARK's meticulous craftsmanship brought the vision to life through the design, production and installation of the display, while Designit played a crucial role in overseeing relationships and managing program logistics. Their collaborative efforts ensured an execution that captivated audiences with every detail.
This collaboration is a great example of Microsoft's dedication to innovation and customer-centric experiences. The Wonka-themed display has been spreading joy in New York City since November 9th, followed by London and Sydney on November 16th. Everyone is invited to dive into the magical world of Wonka while exploring Microsoft's offerings.
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About Microsoft
Microsoft Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About SPARK
SPARK is a pioneering agency dedicated to creating unforgettable brand experiences through innovation and creativity, offering end-to-end solutions that captivate and inspire audiences.
About Designit, a Wipro company
Designit is a global experience innovation company with creativity at its core. For more than 30 years, Designit has helped businesses build competitive advantage and deliver positive change through creative pragmatism. By using its expertise in strategy, design, marketing, and tech, Designit creates bespoke solutions to the most complex of client problems.