Microsoft unveils an immersive Wonka experience at global experience centres

Microsoft, in collaboration with Designit and SPARK, is excited to unveil an enchanting Wonka-themed display at three of its prestigious global Microsoft Experience Centers. This innovative partnership with Warner Bros Studios' Wonka movie marks a milestone in immersive brand experiences.

Installed on the bustling streets of New York's 5th Ave, London's Oxford Circus, and Sydney's Pitt St Mall, these captivating window displays aim to entertain passersby with an interactive puzzle box centered around the whimsical Wonka universe. Created to engage and entice, the installation invites customers to unlock its mysteries for a chance to win exclusive prizes, including delectable custom Xbox-themed chocolates.

The collaboration between Microsoft, Designit and SPARK resulted in a seamlessly integrated, multifaceted experience. SPARK's meticulous craftsmanship brought the vision to life through the design, production and installation of the display, while Designit played a crucial role in overseeing relationships and managing program logistics. Their collaborative efforts ensured an execution that captivated audiences with every detail.

This collaboration is a great example of Microsoft's dedication to innovation and customer-centric experiences. The Wonka-themed display has been spreading joy in New York City since November 9th, followed by London and Sydney on November 16th. Everyone is invited to dive into the magical world of Wonka while exploring Microsoft's offerings.

About Microsoft
Microsoft Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.


About SPARK
SPARK is a pioneering agency dedicated to creating unforgettable brand experiences through innovation and creativity, offering end-to-end solutions that captivate and inspire audiences.


About Designit, a Wipro company
Designit is a global experience innovation company with creativity at its core. For more than 30 years, Designit has helped businesses build competitive advantage and deliver positive change through creative pragmatism. By using its expertise in strategy, design, marketing, and tech, Designit creates bespoke solutions to the most complex of client problems.