Why circular services are one of the hottest retail trends right now
In a move towards creating a more sustainable future, brands will accelerate the adoption of circular service models and rethink ownership and their approach to consumption. As a result, leading brands and startups are exploring new offerings and business models that re-frame products into services, like repair and take-back programs that aim to design waste.
What do circular services entail? Which brands are already leading the way? And why is it important to take a more circular approach? In a recent interview with CMO Australia, A/NZ Managing Director Joff Outlaw details the macro trends and economic forces accelerating the circular economy and their impact on retail.
Read the full interview.