Not long ago, sustainability was a differentiator—a competitive advantage for businesses and organisations to claim action with little to no consequence. But things have changed. Sustainability has become a core element in business strategy, closely watched by shareholders, demanded by customers and regulated by legislators. Simply put, it’s not an option anymore; it’s a necessity.
Widening the lens
Yet, it's easy to feel discouraged by the challenges the world is facing. But any challenge, no matter its size, by default, also presents new opportunities. Sustainability is no different. The challenges that are caused by people can also be solved by people. This is where sustainable design can help.
But for that to happen, we need to widen the lens. Focus on humanity-centred solutions instead of human-centred ones. Not only cater to people, but to social, environmental and economic sustainability. Focus on livable futures and shared progress for everyone. Place equal amounts of weight on People and the Planet at the core of everything that we do.
Part of widening the lens means embracing the unknown. Most businesses and organisations know that to succeed, they have to innovate. Unfortunately, it's easy to get stuck in the complexities of climate action rather than looking at the bigger picture. Sustainable innovation works the same way — the complexities work at a more fundamental level. But to create the required action, they need tension.
For businesses and organisations, this means being ready to lead under new legislations. Delivering on your diversity and inclusion commitments. Adapting your way of life to climate change. Ensuring present and future progress in everything that you do.
Right, so, now that we have the tension, let's start innovating.
Sustainability is present in everything that we do. It pushes, inspires and questions us, whether we’re rethinking mobility or rescoping the product portfolio of one of the biggest toy manufacturers in the world. It’s also one of the main drivers for many of our projects. That’s why we choose to engage with businesses and organisations ready to make a responsible impact on People and the Planet.
Start your sustainable transformation
We map the value chain and product life cycles to identify sustainability challenges, understand underserved customers or explore the challenges your workforce faces to be ready for the future. These are all standard components of strategic transformation. We place sustainability at the centre of this transformation to future-fit your business.
Bring the strategy to life
To develop competitive, sustainable organisations, you have to align value chains, push for a sustainable portfolio or a diverse workforce to create real change. We help you to leverage the required operational and offering transformation to have the best environmental, social and economic impact. We also help you measure and report on the impact of your strategy.
A huge part of becoming sustainable is looking at and redesigning your business model, products, and services for the future. By exploring your current sustainability challenges, we will create innovative solutions transforming challenges into new opportunities, creating competitive advantages.
Curious about our work in this space? Have a look at Velohub - our take on the future of urban mobility.
One of the few companies globally to publish an environmental profit and loss, Wipro is committed to achieving net zero greenhouse gas emissions by 2040 and a 55% reduction by 2030.
Better together is our mantra. It's the impact we create with others that defines us. By partnering with progressive businesses and organisations, we can share knowledge, address bigger challenges, and create meaningful solutions. Simply put: create shared progress.
Let’s act. Together.
Head of Sustainability Europe
Dr Pardis Shafafi
Strategic Design Lead & Head of Sustainability Oslo,
Sustainability Director, Solutions Strategy Europe
Head of Sustainability, Americas,