![LYS](https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=538122f1cd0f9a2567b20bcfe9e2c7fa 400w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=997c79c2f0c54f0216bb8269341685be 600w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=814f3a762b1902ca29b13aeb3e9c1c54 800w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=eda57aa08a98542258225e48cebf077c 1000w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=afb1cb08ced6fdb3dd04d332fca68594 1200w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=82e091d95ff8980f21379ce574b26eec 1400w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=91f887c4d50cb2c48ba257e5028a7326 1600w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6b7509c1f5227b98fe89d85350101955 1800w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=15d33e59ab69ec6f647188ce5e88339c 2000w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0c8da67ab7483b78f78571755c59d633 2200w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8ef09ff53026a5351c64a068c3478d7a 2400w, https://designit-web.imgix.net/images/01_LYS_case-study_logo_NEW.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4f561c3e7ba8d3e3fad1784cc69f43e0 2600w)
LYS is on a mission to create personal light adjusted to people’s inner rhythms and daily routines, enabling healthier living with light and making it available for everyone. They came to Designit for a new brand strategy and a visual identity refresh.
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=29db0b55d9fee39e2b0adb65733eb372 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9ee3bccfa2539c2765447a5072332470 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e926e79c59fb25f8f3617adac7b9a464 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=19055f1b8377f97856a7c9f3b142bf3c 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c72e4c1dbfcc5b2ca69c5ca1d9ec0a89 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=1590545cdc52bd85cfaca762649570dc 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3d4960531b1efb5b889df2cb8d3b6115 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e926e22ec3059eaaee6aec09880bb6eb 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=62aed58362e10bab3897a2b3f0445586 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7b60aa9d5a69afe0cfc5993a554d8c4e 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/02_LYS_case-study_stationery.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f1b1d103b47349d74f9d8ac3ac616c51 2600w)
Challenge
To reposition its business from a B2C wearable tech company to a B2B software as a service (SaaS) company, leveraging a large circadian rhythm and light intake database.
Solution
In light of such a radical shift, a company must revisit its go-to-market strategy to reposition it with high impact.
In close collaboration with LYS, we proposed a 5-week process to revitalise the LYS brand to fit its new business strategy and audience. The first two weeks focused on gaining relevant internal and external market insights with LYS. This served as the foundation for crafting the company value proposition, leading to the company vision and driving market awareness. In the following two weeks of strategy, we built a strong foundation for a new verbal and visual identity that reflected our vision, value proposition, and customer needs and wants.
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e6f86a4eefce0a720127cf80c8073354 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2aff3d0a6561afda87aa1d0646ebdfe0 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0e273a9940d3e443bd74e1cf75cbcf4e 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f4a705771496b823d4b0795eebd6f454 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=9eb9dc380761d49b7894cf7b74c6e917 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8f12b00e97c30bf8ba61f70b05e6efed 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=fda326901c5891a27fa5e9ecfa668751 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=cbbe155278caef302ead08338f195b45 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3e683695465f1ad1df4485b291d99203 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6ba092a27c9586ded554ded175b7e7b9 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/03_LYS_case-study_brand-platform.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ed23c7fee64d9a0688a97f364d15bedb 2600w)
Aligning and expressing LYS's vision to meet future customers' needs is vital to gaining a foothold in a new yet rapidly evolving market. The opportunity to scale the team and business with great success relies on a strong brand purpose and vision and the ability to translate it into effective communication.
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a6f579c8a0cf9ce69621bdc80d08dab8 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=fd8dddf2673fbb74f96d259d8a5c5fcb 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9c031377e8ec279cea71a5ba50c8988c 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=367fe363c2b253089f4abf8594cc22e7 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3c1ff3cae94056c6af26dbbdb7a0e886 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=aaec24c62e45c5d6da140f4248a1fb24 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=f904d5f9f5601a8dfd9081b6fe350c64 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ccc9042e18e65ceafe7840fb6304969a 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1ca350c02b9c6d6069e5ae500f32f5ac 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a104f31560a033f6a237cb2624c7d849 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_LYS_icons.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=2934419edb5cf7640ab7ec04ed40bb33 2600w)
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2601d4470e2b694cca169eb659ffb48c 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=40f29720c50acd3baa3ce19941dc401f 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a5f75c6092ca215f44f4cb4f68e123da 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=53c2c619ccae8011ef01fc4c28de4ce2 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6105235a5be87cae63dbcaea012e02b0 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4d2f2f7a88a892c6b3c53ff79dabc713 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=82a6da65585c1f7775e62296cf761527 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e18721cb85f233806c117c42adbb3688 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=038318a80eaee6922e6d4d66ec8781fa 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d655a65e2ac76fbe08a9a563b5fdf453 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/04_LYS_case-study_poster.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f816500aa701bd570b6e3cedd08d5048 2600w)
Just like air, food, and water, light is a natural and vital source of health. To most people, the absorption of light is an unconscious choice in life. It’s everywhere, always. But not necessarily in a healthy way. We can choose to eat better, drink less, and run more. But what about the things we don’t see but subconsciously feel? The things that can truly energise our day and make us happier and healthier?
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5927b07273a3ba1dc3f8a23116bee6ea 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=fd7084ead89446edaf93305192c364f9 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d68ab2001c4aee00befa19138646336f 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=69b9799a8e3e3aa8d4ad9e42794859aa 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=00b2e0738187001c8f91062143daaed6 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=834ba9c30e40403d4961f53be78150ed 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=92e4df24d8d48b2681e309f745ae5607 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d22d0ec0118844a6c29b17738882e72b 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=e6796eaeb1c94ac5f2526604184da397 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=dae4dcfced4324dd33fbd6937c7b9daf 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/05_LYS_case-study_iPad.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ee579d2af198911a13c33021c4c97fee 2600w)
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e5f3eba87aee442a2bb101ad8d3cc19b 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=6f4de380fe6333c3b5679f88596127d5 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=619142753ca0cb8348a204859e4947d4 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=afbc78e1be34964f073135e5d41236a6 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2c6d97da745226e4b95d97e04ab0a0ca 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=75449ae7c84d1ae0879b1276fe88c87f 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=d1323bd3f970a6b342502c05910422fc 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0548d6050cc2bf154d0f0097bf8569aa 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=03d608ccf2dbbe5275ab164b4781a5cd 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=724b0896d2fd6153e00bd1aa80640447 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/06_LYS_case-study_packaging.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b91906897843c5fa42e8e28c85cc7e9f 2600w)
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Why it matters?
Light is vital to people's health and wellbeing — yet it's an overlooked and untapped resource in the modern world.
We are here to improve people's health by enabling personal light adjusted to their inner rhythms and daily routines. Light can only be truly healthy if it's powered by people and the lives they live every day. So, whenever you are ready to feel the difference, we are here to help you live a healthier life with light.
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=164bf4f002ffb2cd58e000c3e7511e31 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=89c6df17b3a04d078f295d2c97cb988f 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=cc2db8dcbabd6cfdc1ea8622bc03fdca 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8acda775d5f8fc97d15d48d853661cd1 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=be5e9979f993cc256f83d23c45059db1 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2a0ce6be5cf74d55995498edd693d57d 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3fb1f6aa010861eecffd5facc50fff94 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=898e16fca7c877477355f2536cccfd66 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=5a68b21004d3dd861b689c57663afc37 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=07bd42600cfe8f59d16b8a39f4f5b665 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/08_LYS_case-study_lys-scanner.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4a7501a5adb3e19a1c1476b6f3354917 2600w)
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‘When building innovative and complex products that solve a global problem few are aware of, it's hard to streamline the communication, boil down the pitch and make sure that it's relevant and simple to understand. Designit was instrumental for us in this process. Not only did they help create our mission statements, but they also created our new identity. They created extremely beautiful and aesthetic designs that embrace who we are as a company.’
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/christina.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=c99977b6762513c693c3750b61a5a397)
Christina Friis Blach Petersen
Co-founder and CEO
![](https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=aa018a9d41b3208b912d2f3b043c5814 600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b6433abb69ade69da23bba61798da3f9 800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fe6fa34b3251342a4fa7f6d2ec5878de 1000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=2d6feeee0b157333601f874044e60a97 1200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=46cbdf4b41f95e0213b9690707b7f1d7 1400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=a144b189b511bcab0acddddd7cf1d41d 1600w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c2be1cccb3773dca7dcedb8e772efd8c 1800w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1edfda19dfe41c7ff22bdf2d403c55e3 2000w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=8f239338a4acbdbca26dfd3d5ad4a1ae 2200w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8de651c262d61194dbb8f102babbe077 2400w, https://designit-web.imgix.net/images/Case-studies/LYS-Technologies/12_LYS_case-study_bus-poster.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=22d966bf1f86cbfa618df15d1051501d 2600w)
Outcome
Red Dot Award 2022
Winner – Corporate identity
Details
Client
Get in touch
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Frida Setterberg
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David Ramskov Hansen