Business Design takes a humanity-centric approach to design methods. Applying design tools to prototype, develop and validate new business models. With a thorough understanding of human behaviour, business designers use customer empathy, experience design and strategy to innovate and humanise businesses. Leading to more robust, profound innovations that deliver user benefits and business impact.
Meet our experts
![](https://designit-web.imgix.net/images/People/Tel-Aviv/eden-dotan.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.6339&fp-y=0.3178&h=493&q=90&w=400&s=c2915694756c489d6e17391b3358b53e 400w, https://designit-web.imgix.net/images/People/Tel-Aviv/eden-dotan.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.6339&fp-y=0.3178&h=739&q=90&w=600&s=5c8250b00a117547e9e3b1c63de98069 600w, https://designit-web.imgix.net/images/People/Tel-Aviv/eden-dotan.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.6339&fp-y=0.3178&h=986&q=90&w=800&s=bfce3f3633511710b37fb607b023a453 800w, https://designit-web.imgix.net/images/People/Tel-Aviv/eden-dotan.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.6339&fp-y=0.3178&h=1232&q=90&w=1000&s=e7b615771063afb9ebbb02ba94e23703 1000w)
Eden Dotan
Global Senior Business Designer