![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=6d2883460d25b877accaa5ed1b09dfe9 400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=fc064ebbcdfc43a683705ac764f5914c 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c0d4130b75b35134182c8db0e88217b4 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=53a965e112f014c4980d169b4d92aa0f 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b42a3173228a911a68ec28977ae4db02 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ed3f863f89420b1a864dfaa7964415cf 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0a402ad64fd281b26b01e2fc09ab7df3 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7a9abad65fd8abea8eeaa3cc9e966ab4 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5cc7825e31d4e60644c681bc930e293c 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=1855e5c8d58291ed01f351d5892045a2 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=bab716e67e5437180b0e9a8b3d5ea294 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=00953b2186564332080e21db91645ab2 2600w)
BLOX by OMA is one of the most iconic and debated buildings in Copenhagen. Housing both exhibitions, cafes, businesses and private apartments, BLOX faced challenges after its opening due to its urban placement by the harbour front and its complex architecture. Visitors simply couldn’t navigate the site, often failing to reach their destination.
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6106327cb37b4587ae1b7e838e9a1dde 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=43bd32ad092b05ba118923008de8d1d1 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=37400753da3e6e11abe637e058e783a6 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b96d627ebd48c9aeb7746c6eef2ba919 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4c8cba32f1cd9f27df8c2a3f0ecc62ea 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=840e9f960bf44565fd6f8d152448b5cd 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c0ebcdb04cc510d1d1d6c884b4046b43 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a41e09dbfaa7a3cfa152047cdaae9b9c 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=67f9ef3d4a21b7822126ee7fcf07f787 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9c32202f6d703f04a178871ad9d25cf3 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b3c8ab388e76d1d3030161c4b19e9db4 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8f5f5a95d07370312c7d784c7c6d12c3 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1dc9cc20865f01274d9f2f4bba585cf5 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e05f38fa95efd4e177c87b44188711ee 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6fc8bd295653a9308c12b24937bcb8c0 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a6e563873b0ae40c09195905eb306af0 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b15291a487f4f3294898b7ed3caf3072 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=366a239cc8449c02ebbfcd3b693dc36f 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7f5f9a9af0f7668b6b94c4eb77ade0f7 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d928b994bf026b15256a5ba63b4f80a0 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4549882f280c19e9a8d603f7196b7f11 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d4a2847cf115ae624074a19e6a05855c 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e629d55f839f24e2b3fe8b20ce2f4831 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=dd04032ba42384cb380eae819f0f540f 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=cfdf122ec0170060bcba02a8f3455040 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=dfcd81b1197462da0f764633c39b7a25 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=432ef00bd60014681b1c71cd95e2ea0a 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0415befb9bfff37fcb07c459debefffd 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=970bd297602fb10dfa955446d1ebd152 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4c74c8c4c08ec325635ea4347b7dbb02 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0e58ce21fa567e6d7feb7814ba2899ab 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f81c99d56691291f2c5440ed33aac914 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4971f38ecd71ed23706d4290fd61572d 2600w)
Designit was asked by Realdania to audit and map all essential journeys and touch-points to better understand how to communicate BLOX’s purpose and improve the experience for tenants and visitors. Journeys and use-cases included everything from random tourists passing by, to postal delivery services finding the right door, as well as the onsite gym (SATS) redirecting lost visitors.
The Designit team used a combination of service, business, and brand design capabilities to facilitate the process via initial recommendations, an end-to-end vision, business case, prototyping, and finally implementation. By outlining the needs and visitors journeys, we designed a flexible and sustainable way-finding system based on three key principles:
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=48cbba8f309b140b59105a9d5dd17cc1 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=a1ffe6572efd892de687e4a6376cc02a 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=61b25f20a3bcc978a119309f8b4c9ec2 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=37a90342d1c695302efe01ce47bcc5f7 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=01c7b70e84dff4105dd3ee353beecce8 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0257fb957d1e2540eca35b4d8fca642b 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=75f2a6ea80392ee4c249e18c9477ffa4 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=85f3329068b336bb7873960bbc4db454 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=20efa4c7020851fa91dc19c20742b4c5 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1694babb18b40140423415816e135c92 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_1.4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=aac40a145c4e0e9ac7180a6ba9bb1838 2600w)
1. Experiences before logos – to distinguish open-to-public services from private tenants and businesses.
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c33ff36a2cb694971d1faab5d723667c 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c0bb8ac2c4c70eec72bf0ae57ed7d7df 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fe14f8b127934aafadd8589a605aa265 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7b1c08693b9e48450a592107840991b5 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a789a5e6dd35a11b90b81571e3f78d2a 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=46c95c907cf318911d6b867cda8575d9 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=68f7ddd220dfad5ef812061ef206be07 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d480bffef02e19ad611fddd98a5657f9 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=4f2adbaea86d2f369035664027d79164 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=247494a80671b58939fb33b1834ec52f 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_5.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=79d93e97019993564209e10636f792c8 2600w)
2. Navigation and promotion – flexible functionality for way-finding end event promotions.
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7c755b14a6c99ba1c6eaa3337dc90dbe 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b045faeb6148d1fc4ccad5aa41060677 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=60cf1d5e013d42e33730c449d263a66c 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c0727a3bf6873c33ddb9cb37da7016c7 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a11df35b1e44b7ee3f04375748135893 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5acf239e3936c78c4b740a06e0f04d26 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=065a098e9d51b3ef0771251382268b92 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5a6827e93525e34454805217c2341b10 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d0472d1386d591389f875011eaf72602 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8a21654f3874009fc7d6cebeb5cba17f 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_6.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=541720f35ef2559ac20bafb9fb437655 2600w)
3. Grid and modularity — mirroring the architectural qualities and identity of BLOX.
![](https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=87496f1c1efbd33dea54ca32185b8dc4 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3d2cebf53bdc0f1198f59cb5004e3049 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9950f593689ca7410a44bc64c4f60dd2 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b1b9175c8c794a30fbd4e29974beecdd 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=65e843bef8c218bdbbdab9141500727f 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4e9f79b0ecad760f5361010a4daf2b11 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0ce326e503ababd72f62674dc9ccdee5 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1d4c070605bda4b48eceaf1782fdee97 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3c004f633be6c8ba997616802c97ebd3 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9b87b971874430fe3a8639053bc2d78f 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/Blox_pegboard.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9fc8d57f6fd6748a70a3ab9479570ded 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b3dffc985c75a2b4406b205fbdb912ec 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=204142b49e9f1b1b8a4bc807e2231b56 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=522f684603fde3f45eb4b88f2f991b13 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6d40e9c2c164e555c6c1e96e821fc0f7 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=be37d602768d5775a43aa692d3f9aa87 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7480a13012027e1d324aa9ad0e19f67c 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=36f3edf63a58706a0f4a267ba4a57640 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=35e7ff7ba63cf1ee2e84fc56cb3c59c0 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=36164ba105504c2d2502735512f3366f 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c32d22ca7c0f632e8be4cfadd0520f67 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_10.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=13f95c65b25b0166164eb7b18fbaf6fa 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7dd99f484942caa1bd991187a5350232 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=15a88233dc18bfb16356a5d15b94390f 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=72bfcee00caac52a30ff10e5c3dad277 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=14d8bc1a5d9f0474fffd0900817e0002 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e3b86f3e871960d4060b0a06f3ace177 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=159766ce52b8caf63d8a342de8a6231d 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=969914835f26412dfb0e3c129c19e6ee 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a4c284dce08e7b5fda1fdc7db8fc75e0 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d2917f0c9aec0a0c1424f4fef959c558 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b566da2c37163b2c1788c6c636a57f3a 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_11.0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=2413999a3690504bb182e3d57cf6c1aa 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=def66e56d2d82f58a55fd4cd2819199c 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=04cebf137e84298585828f47f5fdf846 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=89186af0dbd0d0bd95c4d7894f7185cb 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=23a5baab6f408ba6512912f3cb5432ab 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0bfa347fcaf2d959b8d93188d3eaaccc 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c2105fb39caae7bb66bc818bda96c2e9 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=12ca211070308a93ebaa98bd03644538 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1c897e8c1c4081f73c2e44bda6bfe570 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2f6aa9b63ec93ff60d4c89c45af53b7e 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=06051d485fa3931fd629fec649320865 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_7.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=2c932d4d2fcdf7718740fec60a064f5e 2600w)
By rethinking the entire wayfinding system we were able to provide new clarity to BLOX.
The new solution makes it more intuitive to navigate for visitors, and for BLOX, it provides an effective canvas to promote the exciting events that take place. Furthermore, we helped decrease the carbon footprint of the property by re-programming user-journeys and reducing the use of elevators by up to 20%.
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=355d481b58d41971d31358a83b04565a 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7b5f8a6dff82025f36f220bf4e04c6a4 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=94e1685e909c8f206d4f5d224bdbd2fd 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5241d4fac493fc59c184bf2b07144e9b 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8f0f0f446af4c126cb5fbb8e2d02c10e 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=51c44917dedd14dd4fa6c56249c9f4fe 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8a8488bf412a70951bfacd56d13671fe 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5ff07d99b804e568ecb58435e1791cd8 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c140b0afd4f7356755cd29e2ae8e6a39 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=90fac3004b7734003d91bb5a91240990 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_3.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=3819be668ce0e54df9ffc8b52690d513 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=42073e47167807c28c9fdf0deb83376b 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5ee44de5cb1b32865638c0650c21d3f0 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d526dcd8515dd37def826001b9d16f60 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b60525482b163bc4f827e17f652db13d 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=60afc3c968f2bb0948f78c9cc1332b5a 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=600d03464ba4b250c59dd66ffd9bc8f8 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=31bb99b9c34158f7c0ec560714c6807d 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c875e4eb471f846ca2cc52c53cf1d85b 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=99347f39117234bc13af558043b83da5 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=671a8ebaaa5b1b1b56239cc747469dcb 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_8.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c18af6b1c1bbff4eba0a97353fcd28ca 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=422ccdb6e866e80a67b3ac0879fafe2e 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=0ed14123bd88b7276ee7eec04c506380 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=16bcf10d0949a2a07a1b54382e32410b 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=143f9f042a67ee8e0889fd1c84ee5f64 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=052fec613c12f4761f80561bf46fce3f 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=a3136739ba96e99f324e6cc81822880b 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6c9f29c28b81cf959a85441e5e043152 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=916e4d02792028f938c849e2d38bec1d 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=35c69bb3097e04cab087b81926ae153d 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0b2d7c7da5319e3654edf6db469e1aa8 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_4.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c5798c32ff352900e9a2fe6fa71cc08b 2600w)
‘Together, we designed a wayfinding system that puts experiences before brands. It's a system that highlights what you can experience at BLOX, and everything the site has to offer.’
![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=884426cd81963e974adf3c5a4a96a9af)
Frida Setterberg
Head of Studio, Copenhagen & Aarhus
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=504496e8a5069788b64df69fe615fe63 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2c9e727aebab38689e4038bd7cc53328 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=7ae4a646a562a58c337ffe61ac93c4a4 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9c0aee27d968836337ab9785ad53a542 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7604d26b3e5313e4e537ca7af6a2236f 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=132b437aad85ef643ba0e3e6a4292beb 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=50d2708e8683e54a4472691a945a55a4 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4ce33a1254d6fecebfc53f5257af5055 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=388bcbd294019053cca0c99563394c65 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=30ace23b781536245540289d66b47c69 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_9.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=8dc2e1930c6c3a0d984c3257e8e4a9a1 2600w)
![](https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b9cea8a86a99a7d0006aa64ce22d7407 600w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=404730b9ebddf2eb6f1ba779a920e8b6 800w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4be7934d1be449f9e99b9e5d983c392f 1000w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f8d8f05bc7549735fa946f4e810c7ecf 1200w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e821713e759cb975a311c11f43ef07bd 1400w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5f1bbba36014631ca3e45f91a15e7e51 1600w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0f125dbc146cc85528b24d2b2fbd8ed0 1800w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e73d9de7d60ace7ae5b317d5eec2e416 2000w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d5362cd5adf702deca8f91261216178d 2200w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c47bd83638e95f49c52389bbe0231d80 2400w, https://designit-web.imgix.net/images/BLOX_12.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=abcd697ea21e22d98cf14892227d69b7 2600w)
![](https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8a2357a22d059bf4d3d4beb60b5195cd 600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c1b417fb5dcce2474deb5f2283485be8 800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f8581379ac33147fc8f020a92a6378da 1000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9df0d306959d60972e352ea78304978f 1200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2a8fd37d9bff3088a0e0057e1535c3f7 1400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5d7438c80417e34e22bf0ef7ffa69ca2 1600w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=afd5be59dd90708bc8b29b3f82eb6fc4 1800w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8594d1b220a92f065315a2794c2394e9 2000w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2e6dc8c5f14a78808e95015bb44d8428 2200w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1c5e73b560fef538686419c30353a6cd 2400w, https://designit-web.imgix.net/images/Case-studies/BLOX/BLOX_13.0.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1052bf42d9468dea5fdf368de950488f 2600w)
Outcome
Red Dot Award 2022
Winner – Spatial communication
Details
Client
Get in touch
![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4ba4ced442acd1c79386c1789859514b 400w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=fcc004ab7fd239e0edbb04673dad9944 600w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=e6821309ed6c7cb98a7dd825fb985ec2 800w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=55e540a40791bab532b9d241ddb8a119 1000w)