![](https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=fe43305f58c9c432275d8121b7a7b802 400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9fa35ff9511ea40e2f8fead3f1d78556 600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d7f6bb1c79ba2c07d5d4fe6a2674dd7a 800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=be107eb65956045dd066ded99dd5f2f2 1000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ecee6b932cb5e3a1b7b3cb50e17cdffc 1200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=14d48542a9c4fa0da381a0b183fe332e 1400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e69cc0013d0633b37b598b2072e8e53b 1600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b04991075127a3b662202f76d00acf0d 1800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e55b6469780736eefa6000e44ab0e48d 2000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a4c8211ffbf6eca4513a2d29569f1b62 2200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fd07a2065a9c8a00a2dad89903162b84 2400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/BB-Hero.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=018688683460093eff74366067ac2edc 2600w)
Designit partnered with Acer North America to actualise Acer’s brand purpose—making sustainable progress and improving lives through the use of technology. Our research identified two main barriers to a brighter future that technology could help solve and Acer could support: the digital divide and environmental sustainability.
![](https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=20c3b6eae1f3276db80a958d79f170b6 600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ee02bed1b6205ab107ce2450fa1f6658 800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2aa0239a4133fb63803756df99c83bdd 1000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=43eac39d3f152e8dc174d2c402a1e572 1200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=84d2f5dc09ff006a83d14d9ba8a05a24 1400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=994562e1ca5547c99d2c00af180c95bb 1600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5189d1a0f0f5418454f357e0f88d7bed 1800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=14670f05db1ed1c4d0ea0536ba7cf403 2000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=23d546f1fe2eb2581419cdfab818422d 2200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=499a045e1ae28e93558630bc9d13ea99 2400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/Acer-Case-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6cf0c5437a53ac0b628065d1986209d7 2600w)
Our way in was to find, partner with, support, and elevate the people who are working on the frontlines of these causes. We identified six such organisations: three working to close the digital divide and three working to create a more sustainable tomorrow. They are the Barrier Breakers.
![](https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2c616147ee226d0b41fbbbcf573816e0 600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1931024a8da7182ce10f0f0204983cd8 800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=813eae36a49db4a5f6e9e62a92833c43 1000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b0b62993e5c41e9c31bf03743c4843f1 1200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d021b2743755165575f10f1a93c6f4ca 1400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=49dd85b1d75e086dd72681096ce798b2 1600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5dc6d788809813cc323cc656fd55cba3 1800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=16cb4bb8be8e694914c4b4f61ee866c2 2000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6016c473127e4036cf7598703374a4df 2200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5aa332b5810ce74ccf86f73d1d407469 2400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=bae8b1f3bd1cce720c267c3da52e0400 2600w)
The organisations were supported with device donations, funding, and videos telling the stories of their missions and partnership with Acer. The campaign launched on social media and led to a dedicated landing page where viewers could learn more and get involved.
![](https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=49886162e0c2fc88d94ababb2fc3ff99 600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=01c9e3066576fcb451dcd46591a290fe 800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=8a82c7ab753070176cd1d4f55cea8dee 1000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=495cb6a7a54d10cdc10586583142f069 1200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=b7a5f2ebda8fb3dada27192ab3f1ce58 1400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=31ac6e7b906e1bd6f811509f1cea7435 1600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0bee7e86539da65fa8ad0ceb34bed93a 1800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=949555f00254e72e548255c90b959e54 2000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a60586e3948e8853d67f004b28555543 2200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f4e6479d624b1a25fce0afa645dcdcab 2400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=cd8282eefb5a65d03a02d91d66d610be 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=70db9e39e8da256f940b1d6fcf61c9ca 600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d3d8c9172e932165d88fe7bfaac94f68 800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b712bbfde6b180dabd103531adc4d2ea 1000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=13734e9bcce73296a8c798dbed79fe53 1200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=95b83de89711cedb7529ee78ec170bf2 1400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=bccd8746c64a47a8cff80d86a254de5a 1600w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8c37271c5323d841c356e3bdd52ce23f 1800w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=65da77b1ed57f877614fa6aa9afa0756 2000w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=02a7a65f7f854d63092b3676ac15b0c1 2200w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7fe0b210af867294e3a4471c1652a3e7 2400w, https://designit-web.imgix.net/images/Case-studies/Acer-Barrier-Breakers/image_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=190d363df9534986876ef15e19dce220 2600w)
Outcomes as of December 2021:
• Widened reach and funding support for partner organisations
• 6.5M impressions across paid social
• 135.6K impressions across organic social
• 20.2K Barrier Breakers page views on Acer.com
• 80% increase in organic traffic after two quarters in market
Details
Client
Project team
Contact info for Emmy Silverman
Senior Brand Strategist,
Seattle
Contact info for Jake Robins
Account Director,
Seattle
Contact info for Nirana Singh
Associate Producer,
Seattle
Contact info for Jennifer Brien
Account Director,
Seattle
Contact info for Shannon Cumming
Copywriter,
Seattle
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for Michael Harding
Sr. Social Media Manager,
Seattle
Contact info for Chris Kwon
Program Manager,
Seattle
Get in touch
![](https://designit-web.imgix.net/images/People/Seattle/Kathryn-Orr.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=f291891dd13b08882172d9c933af67a4 400w, https://designit-web.imgix.net/images/People/Seattle/Kathryn-Orr.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=3c3301f2fa80bb5705eb0b535cc5027c 600w, https://designit-web.imgix.net/images/People/Seattle/Kathryn-Orr.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=c7fcc47f8021f2126fe69b2d7ac36783 800w, https://designit-web.imgix.net/images/People/Seattle/Kathryn-Orr.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=a319ad0efc09778b093a82427eec9592 1000w)
Kathryn Orr
Brand Strategy Director,
Seattle