![](https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=1fd097254ca6a141d9646591174d7c72 400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=1c0d2e7c6465a1ab02cb85839bc6599d 600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9948b48d465714aa16bb7339d242fb51 800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c5f5e0ad30e66f22233ca6c35c43ee29 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c2eb43aed2201ca6d3dc1840d5d0f50a 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0126a6d7076ea34c879dd85db5fd98ab 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ac74900d72cb62413d53c8e3fa7235eb 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=abd5fb7b04f4d6ddca43dffedc68643a 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6013d944d428b2e077f91d5e74b9eaa2 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=23dfa2f4e0119cd24cffc0ac5dcd62ed 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=81d75495d7c52e6c399e31d626c162ce 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a1ca74d8f546e6b7e44a64c3a43a882c 2600w)
When Acer launched its leading gaming brand, Predator, Designit was brought on to bring the brand to life. As the Acer America agency of record, we had the opportunity to start from the beginning, connecting a premium brand to a passionate audience.
![](https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=50b2b15c2e09e00ee04f7607069c7f45 600w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=79df244ccf1925553aabb5804dc943a9 800w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=a99f3e584e4888f99272860971ff2d43 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=684b1f23b756ddcb1e61e92dd52d751a 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5fbdf0242f07a815b21491c283ecb57e 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=63eb5f715cd6ef3d37b678b118d25e43 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ed0e12a536f33d3165d87a4bbcd8d36e 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=77f759434de40686d61b4974bc552328 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f18141e239b4495963e75867b44dad62 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d45fc25d9d239fca65b3dba7e81894a1 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0768ba06c2174ea386376476d5dc8eae 2600w)
Designit was challenged to build the Predator brand from its inception. The brand needed to be based on customer understanding and experiences that drive sales – while also fostering long-term loyalty.
![](https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c0ccf194778a7d1ebd5cb0560b04e2d8 600w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=72f380accdcf687a54c6a7c9162dc615 800w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=30197b264f396ae104a1edd1092b76a8 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=eb18e998fa5601e9216860ed150d67ff 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4c8ca26885af25e7ac2f96e64b22ace1 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b3cf88a0d275c8f1e7f24cee2dad3e19 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e0541404f11dad1c10bd1ffac67e1f62 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=9cc773bbe358aea705496b003062b850 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=59b3981ed78b518c629d5b3e4139f589 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=3e9258e715426997e229bd35909287cb 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/PredatorUS_20H1_Gaming_Awareness_Social-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=49d3aabaf6697ad1cd0d213e7fb4585e 2600w)
Beginning with deep industry and customer research, we discovered a large, growing audience that’s receptive to digital marketing and willing to spend on their interests: the gaming enthusiast.
While dedicated gamers are a common target demographic, the gaming enthusiast is a credible player – often logging over 20 hours a week. With this new audience insight, we developed a marketing plan across multiple channels and key brand touchpoints – from awareness to consideration to purchase. This connected customer experience grew and engaged a loyal community while driving product sales throughout the year.
Through full-funnel paid media across programmatic, search, social, display, and events, Designit brought the Predator brand to life. The Predator Training Room community featured influencer and partnership content integration, encouraging users to return up to five times a day. On social media, the 21 X Hunt campaign drove over 223,000 engagements.
![](https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3d24dda50d1bd89ab8a7490a54109afd 600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3491e4e18087719d77c3dc76ac92b643 800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=53525bb5d329b51128049c046530f5ce 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6cbdeb5a791ce678effb778693349cdb 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fff6536769dd7fbcc4b7083c21df1445 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5cd70aee4388a702b406a6fd19a7bc0e 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e7c28345494fa08b37a34ac69590ea8d 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5daeaf4c14b6bb5147f652e8839b9fc0 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=22155b87bfd92b77d6f9c1606e092b6b 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5d1ca138e7e1d67d9a8ba2902a5f56c6 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-9.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=60edb62a14a3a29c8a90ffd2ce321f4c 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c3afedf1f534916593f990e8205eff3c 600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ab3cd06f9b43a76d72b60030b53313f9 800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=dc4a81aa7b1f4df3dd83ab78618ee266 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4e9df710c27020fb8a6a2199f14da730 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6b8ab84d792b809fd40a87ee69226aa3 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c7d392d7146381d1657cfdff09ca1f39 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b1b8777afb70fd02e657eb95f231d270 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a8a973d78b3b83d748528941fd4f1483 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=67d55f063f1e2472cb63b97bb829efdc 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f9036825e03cc4a1f213c8254fb45ad5 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-11.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=707173e96014b4d310c018bad85943cf 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=53b98e8f31c630d5c5bc32a4d738af51 600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=cfd5b42aefb5f42b617da19c8d927755 800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=3877aeeaf355a3703fc241b6e9c9b81b 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=aca8fd5d41c4ee6c60fc4002da36c755 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=43b6f52692e8ff10934926e6f6ac2b60 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=259cba4eb0cf5d4338c57da6c58fe4d0 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6953062b3af95fde5f9aeef0e328b3bb 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e9609f72779f988e461a8b09d3183a51 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=efa11fc2ac3e9928041511345599bb6c 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d6e045148b3460df04f00d83ce51eba8 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-8.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=71f64e02228cd8f783d3520c4a218c52 2600w)
Building from a customer-focused lens, Predator grew from an unknown brand with nascent revenue to the leading brand in the gaming OEM space today. Their customer experience ecosystem continues to evolve and be refined for the constantly changing gaming landscape, with new tactics being generated across e-sports partnerships, Twitch integrations, and email campaigns.
![](https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b5e31c9ba783fd21592be76326a00662 600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b05535e5d3d9f6e0655cc853775dc722 800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=977258b6f969048fb1bb35ecb1204faa 1000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=88b204b947ece9618de4b16e7ed3b5a6 1200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=b29c1db157f8ba7fec5d51b503146fbd 1400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=08d2092c455367e9f37d8d234bcde5da 1600w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ccbd0bcbf3f2b7d8b92516a7d465f776 1800w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=917919c93bb789093db6b5f0c1682370 2000w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=272e77c13b306a131ad046ed6b6371af 2200w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=854af32302cd768ff6125b2e2ee8437f 2400w, https://designit-web.imgix.net/images/Case-studies/Acer/Acer-6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0364ec90d9e33945bb13944a26fa5165 2600w)
With significant growth in market share in 2020, Predator is now among the top PC gaming brands in the US. They saw exponential gains in social media community size, as well as a 54% increase in content engagement rate year over year.
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![](https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=cadbf2e47c6f55f1a0dc4b5f5f604f3e 400w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=4ff1617003a0873bcabb42aad1e35878 600w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=aea8218e2386f776be595d45f04d8949 800w, https://designit-web.imgix.net/images/Studios/Seattle/AA6A1214_16x9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=058d3834c7711e88aef04b5b387083e1 1000w)