When Acer launched its leading gaming brand, Predator, Designit was brought on to bring the brand to life. As the Acer America agency of record, we had the opportunity to start from the beginning, connecting a premium brand to a passionate audience.
Designit was challenged to build the Predator brand from its inception. The brand needed to be based on customer understanding and experiences that drive sales – while also fostering long-term loyalty.
Beginning with deep industry and customer research, we discovered a large, growing audience that’s receptive to digital marketing and willing to spend on their interests: the gaming enthusiast.
While dedicated gamers are a common target demographic, the gaming enthusiast is a credible player – often logging over 20 hours a week. With this new audience insight, we developed a marketing plan across multiple channels and key brand touchpoints – from awareness to consideration to purchase. This connected customer experience grew and engaged a loyal community while driving product sales throughout the year.
Through full-funnel paid media across programmatic, search, social, display, and events, Designit brought the Predator brand to life. The Predator Training Room community featured influencer and partnership content integration, encouraging users to return up to five times a day. On social media, the 21 X Hunt campaign drove over 223,000 engagements.
Building from a customer-focused lens, Predator grew from an unknown brand with nascent revenue to the leading brand in the gaming OEM space today. Their customer experience ecosystem continues to evolve and be refined for the constantly changing gaming landscape, with new tactics being generated across e-sports partnerships, Twitch integrations, and email campaigns.
With significant growth in market share in 2020, Predator is now among the top PC gaming brands in the US. They saw exponential gains in social media community size, as well as a 54% increase in content engagement rate year over year.