A creator-led campaign that clicked
Reimagining reach for a fast-scrolling generation
The mission for Microsoft and Acer was clear. Get people to sign up for a one-month Xbox Game Pass trial on new Acer and Predator devices.
The challenge? Their audience lives on TikTok. And they scroll fast.
So, how do you grab attention in a space where adverts are ignored, skipped, or roasted in the comments?
You make content that doesn’t feel like an ad. You make TikToks.
Gaming on TikTok isn’t just for hardcore players. It’s for the casually curious, the meme-makers, the late-night scrollers, and the “I’ll try it once” crowd. So instead of picking one influencer to speak to all of them, we picked four. People who play, laugh, and engage, but don’t necessarily wear the “gamer” label.
Each creator brought their own flavour, showing how they signed up and got ready to play Xbox Game Pass on their new Acer or Predator device.
No jargon. No gatekeeping. Just real people doing real things.
Content that scrolls like entertainment, not advertising
We didn’t just make TikToks, we made content that felt like TikTok. Snappy tutorials, AI voiceovers with meme-level charm, trend-fuelled overlays, and humour that hit just right. Every video was packed with personality and designed to blend seamlessly into the feed.
The campaign didn’t just entertain. It converted.
Bronze
Instructional Video, 16th Annual Shorty Awards
200%
increase in audience interaction
23%
lift in Xbox Game Pass trial sign-ups
3x
TikTok’s average ad click-through rate
