Bently Nevada

With the Orbit 60 series Bently Nevada shakes off the rust and looks toward the future

Bently Nevada had a loyal user base, but their products were aging, and the competition was catching up. They’d developed a revolutionary product, however, that was about to change the game: the Orbit 60 series. The launch was set for the industry’s biggest event, and they looked to Designit to make a splash.

An image showing a man at a conference, capturing a photo of an art installation with his iPad.
Image of a white 3D model depicting a snowy outdoor scene.

The brief was simple: Make attendees say “Wow!”

Our team threw everything at the wall. Holograms, lasers, pressure sensitive floors, VR, conceptual architecture, we mean everything. We knew that to truly drop the jaws of engineers, we’d need state-of-the-art-tech as our main showpiece. In the end, the team developed, along with an integrated campaign, two unique applications of AR—one light and portable, the other rich and immersive.

2 images, one of a 3D person standing in front of a screen and the other of a person holding an iPad.

To say it was a success would be an understatement. Both experiences were landmark endeavours for Bently.

The landscape experience was the hit of the show, while the mobile experience kept guests engaged and entertained on both the show floor and at the VIP launch event. The exhibit now resides as a centerpiece of the Bently education centre in the headquarters in Minden, Nevada.

Image of a person using their phone to scan a QR code at a conference.



Bently Nevada



Project team

Claire Evans

Patrick Halferty

Kristina Duca

Margaret Erickson

Nathan Heal

Get in touch

Erik Wagner

Executive Client Director, Brand & Core Growth,
New York