![Photo of a person holding their phone and browsing through the Credit Karma app while taking a look at current spending habits.](https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=ba64aa3b5d78ee1b031a0b6fb4531cb3 400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=651336b2fbff559b211864828154fcfe 600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d384e6d02965b817e86b3b8b8f0f5497 800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=838441371fb6d265c8988061e4e0a3f1 1000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5fa55d639dd04f23b4b6a21b924f91f3 1200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=21fa79a356c20057fa908bf09dd9fa48 1400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=6cbb25ffa03aab601a08c8639237a412 1600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=e8ce4c0e4a3582f10d6bdaad127e4fac 1800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b391f7291a44dc36d5f81ca97f5d2208 2000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=9d8dc2931acf33b5ee2ea7a1e664c9e2 2200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0b984e2c45a933c7c151b7933b2f58d5 2400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=74206b3ecca02d1e75a001afd92e48ff 2600w)
Using movement thoughtfully to guide users through their financial journey
Our job wasn’t just to add animation to Credit Karma products and destinations. We had to use motion with intent to enhance the user experience and make the user journey more seamless. We also had to educate internal teams on mechanical usage and establish principles that would guide the use of motion with purpose.
![A grid of five squares labeled "DEPTH" (green square), "DIRECTION" (overlapping blue triangles), "SPEED" (pink circle), "NATIVE" (yellow bars decreasing in height), and "EXPECTED" (blue sphere with shadow).](https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0e4255009e2381c03e6ba36e9c6dcc59 600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d2f7062fe48da86b49bbd831067798a7 800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2eabd9dfda5fd70dfc387dd182a056ef 1000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=83340694dd12f21b908b274d3857a930 1200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5b117877edbfcf0ba9f797139e09475e 1400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4dab8a738c3f1f7bf95b529e9d83b600 1600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=d8f9c36c08aa212080d0f4321f6756a2 1800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=de38a9e72395b31318ebac2f5dd5b1b5 2000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=8b1e5e232db01e67f650ed6069ca1a03 2200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=5966cd3cd7915e025d8ff4dec7fa28cb 2400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/Screenshot-2024-04-22-at-11.07.22-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=fbd85468943482c7ac40450694c2ca81 2600w)
Patterns
When building systems and corresponding guidance, finding patterns is key. Our first step in determining scope and direction was to explore the relevant experiences holistically, mapping all the opportunities for motion. Patterns also played a part in articulating the physics behind the motion elements to ground all motion-related brand experiences and components in consistency.
![The images depict pink 3D rectangular shapes viewed from different angles, a blue circle with sliders labeled "Stiffness" and "Damping," and two graphs comparing "Linear" and "Easing" motion.](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5de4ab317394ef965fdc12dabbf29d12 600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=3c5c6943dee6a9f42131f3646af70664 800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=68198113856fbbe252c7967fd1673abc 1000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=949f8383441f80966ded0b1b7576b930 1200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fa590b8926a285a82204a06183b28a3d 1400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7a68503bf2cba96c02f7bb98e325c0c8 1600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=32734fc71a04da413686a569876fd402 1800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=24bf8bb5217334b1ac4c2b3777dec4d3 2000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=787a2079e81f42a13526d8f3892f2661 2200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7b11653bf04dd1eea35885468ca35c98 2400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/Screenshot-2024-04-22-at-11.41.46-PM.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b9f2e3ca8e46728076f53998adcd1683 2600w)
Governance
Systems are effective for consistency in application, but when merging a brand’s visual identity with an entirely new system, governance is key. So, we built companion usage guidelines that outlined pillars and principles of usage, as well as guidance on component-level implementation. We married the physiological with the mechanical to articulate system use that could be understood and effectively utilised.
![Diagonal mockups representing different image features pink 3D rectangular shapes viewed from different angles, a blue circle with sliders labeled "Stiffness" and "Damping," and two graphs comparing "Linear" and "Easing" motion.](https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c543cf230b6a2cee44c2da7af34d208d 600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9e707c5f78831a8b168a9ea86a7eb7f4 800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0efb731de47199d61f628a0700e821b4 1000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=261b0c0f3a64c38a47b7beedc0cf049c 1200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d986545179f4cbc0b07fab256a80a035 1400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=5077babb3bbc3d59b98ca880b16a0520 1600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=dc84529f725b355d19cde0f69fe61f8c 1800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a6e1c96f33d4a969b6715d2b072dc6fd 2000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c6001254239a799b209ac1f1d88ca73a 2200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6437e74a0cbf01e9e3ef678973f58ffa 2400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-Guidelines-Full.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c02704c7eb668d1f126c2a92ff5b0377 2600w)
Once we established the high-level systems, we needed to demonstrate their implementation across all the core components.
Our guidelines included relevant component-level examples that lived alongside the mechanical details. They provided real-world context to those designing and developing new components and features for Credit Karma products and experiences moving forward.
![Video presenting the credit karma app featuring real-world context of the features for Credit Karma products and experiences.](https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=4c44b5273108378290921b40abee3747 600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f4ea1c8cf41e8158e6ff59001826a417 800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0eb1ced1a602dec30f721a96b23734d0 1000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=0c8ef31bf5cf0363303c4b5b46fde766 1200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f5c4a096665248b3d43645e8c4d86c80 1400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=be06ec71124def3fc5a546246069dd12 1600w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=eaa9684252383e8af88db19a7f7680cd 1800w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=219f51a933b1b172706b4535cbbe52f3 2000w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0f8a9ab3599ea68af6c47e88a18e74b2 2200w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=a08a7f3a9f35c3fdb9303559bb356747 2400w, https://designit-web.imgix.net/images/Case-studies/CreditKarma/CK-cards-Full.gif?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=579326c9e6f80b9099cc1c1c1f496afb 2600w)
Details
Client
Project team
Contact info for Stefan Hajek
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for David Walsen
Art Director,
Seattle
Contact info for Ellen Hafer
Senior Graphic Designer,
Seattle
Contact info for Bryant Little
Senior Motion Designer,
Seattle
Contact info for Becca Rice
Senior Copy Editor,
Seattle
Contact info for Sydney Fullerton
Senior Project Manager,
Seattle
Contact info for Stephanie Darcy
Get in touch
![](https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=b888b91ceb028da26cc5c586f8c1488b 400w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=9413f33a9e6ce945618860f0864da0bc 600w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=a9a04ebbcd02eeae20376d56a7079e28 800w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=f074b799cae7873329526d6fd8f5adfa 1000w)
Erik Wagner
Executive Client Director, Brand & Core Growth,
New York