![](https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=aab4bd0140024077f3205030fc5b3fc7 400w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=1e6278697fec670b913c7d7f91e8b996 600w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=76dd56704bc283f8580efa65d481af3e 800w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=1255ff19edfbb7cb8865fccae450975c 1000w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ff9fd7651f0f1dac946cf5bc2085886e 1200w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2ee0b327450811e7d1fc50c18f06af49 1400w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=61c9c61eb6766edc24f61a6836bf929a 1600w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7a2547602dd0cc6ec0b270e06e432827 1800w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b72c1d37633506afe6f5c06429efaa56 2000w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3c6ea3e493c74f2afad5fad2dca99d1b 2200w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9e6216b1d0d3eca9729a0280a8b1e9f0 2400w, https://designit-web.imgix.net/images/dantaxi_00.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f4ad8341699eb787ad9b28da4e48da74 2600w)
When Dantaxi merged with Taxinord and became Denmark’s largest taxi service, they needed to fuse not just two logos but two cultures, two-car fleets and an array of apps. We helped them with a brand new visual identity and a completely redesigned app experience that not only marked a new beginning for Dantaxi but set the bar for the taxi industry as a whole.
![](https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=df3b985b9e202b83487ecb2ec6a1b1a6 600w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1c09aac38ceccf677fcab02f1c5532a4 800w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f2ccb7c5cc68e5fcac98a864bd3734e1 1000w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9425295539eca9f68e4ebe212041a8f2 1200w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=330679cf441cf7fcf830ed15a982920c 1400w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=514b5c01f9f95ecbb2b34dd9f73a3022 1600w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=910d3216c26c016e1b3a952dfb0f3293 1800w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e7a64ff8e1df3f45d6a9567f6cffd6c2 2000w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=e736d27a9a69225bd0f818dc44478eb7 2200w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=48880fb836fabc5ceba02346c87da052 2400w, https://designit-web.imgix.net/images/DSC_8793.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=96799637484e82765435efe58b1f10b7 2600w)
'T is for Taxi. It can be that simple.' In a market still using phone numbers as brand names, we took a radically simple approach in order to secure nationwide recognition and consistency across touchpoints. Starting with the name – or rather – a symbol, that naturally positioned Dantaxi as a leading mobility service alongside other familiar symbols of transportation known to the public in Denmark.
![](https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=017120362d9dc81c92d4bfb4528975dc 600w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=8dbba5531c32ace7144a1e893abdeef7 800w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e13b8f5e78e324e7f4e1f8e3b13dcc6c 1000w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=68b0b1c6299a57c8b05428d09256342f 1200w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=57e61a184107346c79eaba9161668f15 1400w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e92eaef786e237af575658efc82de695 1600w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4ceaf0f20938b8b51c652ef1ff8f8bee 1800w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0285ca0c548bdfa223a6fc75a5670a98 2000w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c5bd6d1fd9b26d7098a65117d6fce1d6 2200w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4794fe5e06ff59748500cbdeb851bc87 2400w, https://designit-web.imgix.net/images/dantaxi_04-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=2a646bddd25e1bb4d9565dbae574ecfd 2600w)
![](https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8e10b9b988310652e576436b5d4cbe0c 600w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=8a9d41f76150ae5e46dbb3194ce513c5 800w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4b41d35caada55491b6fd9ade306153f 1000w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d38764a0ebead258f28bd1484970afe8 1200w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d73cedb0952a19e3073d4ecd4b211b09 1400w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e7200dd3f69bc958f5579355dc0ba23a 1600w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ca0feb308ad1e84693b89ff52c7593bd 1800w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=e03cda856282e4194c8466c7a22b0525 2000w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=66f7d7d4fcbad981f31b806a6b60f959 2200w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4b6ccb0b7ee39273704342137c2dce2b 2400w, https://designit-web.imgix.net/images/DSC_8742.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a74dbdd89e9502630594123f55f023c3 2600w)
![](https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b42b463e4946bb3e6270d941fda86f18 600w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=12226805df679fe882d5634726f8fa2c 800w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ecc812e65702ab84b8bc54d7f03fe1da 1000w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4ceb43ea029764471180e756ea77a29e 1200w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8cccdb249a3ac78e492af704bac76020 1400w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c399cf20fe544c4691733bee079be706 1600w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0aa866fa0e89fa39a54517509ca5a9f6 1800w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=28e357e913c5cfff63d5f4ce7c68e31c 2000w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=5686e74ed82fed7f19859160a55cc6ac 2200w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=288605eb50a2c02a20cc9b6f2ae15370 2400w, https://designit-web.imgix.net/images/dantaxi_09-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e3a7aaa24772878835fc1c26805fe698 2600w)
The complete app experience, from onboarding to ordering flow, was redesigned. From dark mode to bike mode, fixed price or electric only. We made it easy for customers to choose exactly how they want their ride and built the UI to scale with any future customer preferences. And it all starts with a simple question: Where do you want to go?
![](https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5cac6515f11c61d445e6e861c2764241 600w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=06595108e1765c3011d21a2a2c5c82b9 800w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e686e180bd918cd43283c7ec87ec8745 1000w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=11edf683561c30e377cd9f67df33134c 1200w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a35b1979a5fa9d25f26e7e5d3358daa7 1400w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7f7625a760834d1837881d2e490c79df 1600w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9ce5ac81276eb124528afa221168cb5d 1800w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d294c79269d432b6e2bdd2336a053b92 2000w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2683ab363443157ad35df820a4907f4c 2200w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1a0b2a4e42df21c0f7c304dc1fe9e77d 2400w, https://designit-web.imgix.net/images/dantaxi_load_screen.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b78413090f0374bf9485501fd49cc83a 2600w)
![](https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ac05246b1a80573d39735ca9f359f0b8 600w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=660285991257f830eb2f528b8a77187f 800w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=3637187317445eff5b7e765f75be8f6c 1000w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=cf19c0d2db020faccd82e98488ec9dbf 1200w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=ade4321d255a94a419ee8699354b5bc1 1400w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=c90ab217b865d13cae1df076b90c40cb 1600w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c6280d422ab5077ca552eda727f8ed8c 1800w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=95f7daeef8a3540420171d97bf8b8fca 2000w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ef12e40514022b892bb6cf7b17be7eaa 2200w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=aabd3570b32510326de2dbacab91b04b 2400w, https://designit-web.imgix.net/images/dantaxi_102.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a1c27a7be0f143623591310d4e3c9474 2600w)
![](https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e6155e00f2753beeb0557b8f40c9e366 600w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=6c8dd1ec165b476f09b83e8491bb8949 800w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4acd2365fe6f86bd017313f18a223c2e 1000w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=eca049fec697b28516b52dbd5bd4dc5b 1200w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=a073a2d0732f34b46fad8031c1abaeed 1400w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=375254c8a9609db4c4dea2522e1515fb 1600w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=38ca34375efb04a18a815e4c963cc2f2 1800w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4817f0dd013d1864d316c35c5b80e6cf 2000w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0b896153409c24c7e1b1a892c9b47e4f 2200w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9c2d336e04969f6c0a52a233d19db59d 2400w, https://designit-web.imgix.net/images/dantaxi_darkmode.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=155791041d45ffd4d601cfa6a84c337c 2600w)
For a more enjoyable experience that lowers eye fatigue when interacting with the app during night time, a UI that supports native dark mode on iOS and Android devices was created.
![](https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ee1bb115b01e693fbd6b6d29faec8192 600w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5488d13824407ee0666b4ceba34d86d7 800w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d8aac18d2d4080f9a12f25a95d92f787 1000w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=93c237702895c9bcb399dcfc430977dc 1200w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=b20244fa94cf7af94f9e7b5c9ba196d7 1400w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=53875b4fd44c3bce485ad63a9f702821 1600w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=34ba75d273730aa61077ff959b4bb869 1800w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=55311f927277f614e77613c84ea5883f 2000w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f52e321ae27bf5251612244d44f30a01 2200w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=47f51f611d9ffc43dd2f45ba910a7af6 2400w, https://designit-web.imgix.net/images/DSC_9055.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e8ed57611841d4db68e814f6f1992d2d 2600w)
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‘When we were given the green light on redesigning the app experience, we saw an opportunity to also introduce an accompanying extension for the Apple Watch, making the user experience even more convenient, swift, and seamless.’
![](https://designit-web.imgix.net/images/Mikkel-Hendeliowitz_04JUN_1182_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=cb9eb7bd8081ff472036235a32479b7e)
Mikkel Hendeliowitz
Senior Digital Designer
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Client
Get in touch
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Frida Setterberg
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David Ramskov Hansen