![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=b346d1cd80f9f6f1b05a9ce5a06f09a7 400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=bd22cab3956f446b5b9af2f0f44e0d15 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=4dd19ba2a736f547f98cbe0424d2c64b 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=cffcd2568b3dbffc62ff8b86c1fa40b9 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c58d4f2cdce160f55fd600455e448bed 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=10523be735dcba6e755e5f80ba13b27c 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8995928ec7dc694c4cdc752aca23441c 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c5f73201b005e6d1413d511f9927d0a1 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3e103a5a5835be2bc67fddbbbb90b1cb 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=9a6063d0589d1c544c817595ce45b3cb 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6c25cb310dc591ae07a0b42fda11e989 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_9.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9996dc602020d2eac7af369dcfad7497 2600w)
Grandhood is a fintech startup on a mission to change the world of pensions. The team already had a game-changing investment algorithm, and came to Designit for a name, identity and a story to bring their idea to life.
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0c0a15a2ed0bd480f2424e5588666230 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f9d2960011d729dced9aa23b9d47561e 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=95afcca11e025df563cf26af531008aa 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d67e1d855627214a1d0c9c489cc373e5 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=99d367ba6e025860db47cef0213b56f6 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f3a257091dab74fc45bdbc13d7da446e 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=1ea888a22423048824e49b83267fe8fc 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ee5fa0a3e89dfccc8419739121452a34 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c1fc59527938c6e7622d5bd3917d0bc2 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fbee0383e5cb2760a8568b60ea6aca8f 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-grandhood_g_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6ef8596edf5049b7b64d0bc3daa8160a 2600w)
96% of people in Denmark find their pension plan too complex and hard to decode, and there's hardly anywhere to go for advice or guidance. As a result, more than 300,000 entrepreneurs and small businesses don’t have pension savings. Grandhood is on a mission to change this – reshaping how pension savings are handled and understood by young and mid-life professionals with a simple, mobile-first solution. Together, we went from design development and strategy to a final identity in just six weeks.
Our research showed that retirement was associated with negativity and frustration, so we created something new: 'Grandhood'. You have a childhood, an adulthood, and now you have a Grandhood too. Grandhood helps design your pension for a grand life. Together with the name, we created a modern, minimalistic and simple verbal and visual universe. The identity conveys Grandhood’s message of a simple pension solution, making it easier to understand, navigate and grow your pension.
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6042598e81c4f0fd3284af27d1f779a4 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=df9c2c15aa7e6ff8cfa3ed1b301c4b74 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=32d5bf84eefb310a107ada508e65ba0d 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b097b9ab450173120e0ca20b09d76576 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=64250d0d8a46e46bb123c0aca4dad910 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4d73c9a79704f9f637891a7c34dc34f8 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=51b8d4b3c84fe88d3a18156fb4ae6b67 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=fbf46b381fd8925560c5d6f3d3270dba 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6f3dfdd7b9f8c1d6fec1998ca13235c3 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=456a7de04add8705ee4c8ba4d1decc13 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_8.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1435aa5d99ac875e76a333f4e3779bfa 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=068597fe58353094bf8f040aeb8ba787 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=79cb3caede6ff3cb610313436826e28c 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=be5828396e883aa1e8eb6d6995c3eb4e 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f336f08cf55ca7a9a4b75e56caedc1b4 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d970f32d21bb6a9e39d9dc69b09f4e15 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=6d01b29299db67723b90708f665cefc8 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9d8a5e92d5f87b0cbb28049a3eaed9fd 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=78d30564d46b18f9f3fd1864fa8b2ab1 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=8b7eafd388a36fe9311b518897703c54 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=aa9f7cdcc40dcff872441d7b19413d88 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1778465539705ac486f5e8d2ff352058 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9ec95035632e2cfd118fea454e8b2f8c 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2585ec89fbbd148f331482f8c06b46e9 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9530e2a05cd9261eb0b6f85f704d61a2 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=666690c75d8f1aa700a608a7b315afb0 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3228eb4c66967f3ab766000b3da45f5c 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7b5d00dfdacf82879014e0534d14c9dc 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=5a48fef788bba25eb66bf3b6dbc83fdc 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=55908cbbf14f695d507154fa4ed257c5 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=362420c63ad93365cda92d4c0ba3800a 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8b38a6d13ac969e596b835d77aa1ccb6 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_7.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=245666f217eed2137d39d07031c5b56a 2600w)
Grandhood raised $3 million in venture capital and had 350 companies signed up before launch.
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2478b977e767a3ba420fac679c5915d1 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ccaa97a4663bf289c54a90f5f6e93e4d 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0498883d4de9b8a52cd1d25eff4621c2 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=fccb6a8538c2836c064c89474d7a7a05 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c2352c9474bf30c5a6abea39ec6fe540 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=57386a7959deec43a26093beccb39ac4 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7c70baef1ba0f091052bdc46dbd62a58 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=9efee8f3e840cf20e6575b808ee11efb 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3714f7cdad720628ee3cf140361f8e8e 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=be39c995ed9e806b1e530b00a6096633 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=4b4420af6d900a3812651b88688f14f5 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=cdafd6681833aa20dcc927af10ee849c 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f01790b4f8757fdb8c626e202347f303 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=3778162a97e6ed3b513ba0957811c9f5 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=342df7c41782a535d252b109ba609321 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f7aa8990d1cdf173561904548e68c651 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=55947360a86ee1eb1450693652e823a6 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=acb09ec225175b7d221691625b5ffc95 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7eaa86d329140cd17929450ee7648312 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=85a740055ff0674685c77bafd4d2bd29 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=657cd3dc20f6571f9c074c360da2bfe4 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_10C.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=58d2d58695756bca28116a5801716f78 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=884ab4144a7d1764a07ae213934c0e44 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=995e67f73a79304994eab070721804cc 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c1ef505ec1e1c6e8f3c01115a7c040b3 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=1eb60bff645fb4005eb9c2aeefc09c17 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0cfd3c23f3253f047cb2b9508648487d 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ffdd9285b384baac84ebd2ec098f3779 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=6412c6ce46835dd597e30ab820c042da 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=271ed45b6280603085dbb10c20f45242 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a7b4806d34b0a5698388f7cd75afa5c5 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ee79dab563d04577138919bb5ffa366d 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Fallback-Grandhood_layout_Portrait.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=43e2eedf34e356dd59e7b0ba80478615 2600w)
‘Designit helped us understand our target audience better. So not only does our identity sum up Grandhood’s message perfectly, but we’ve been able to use these audience insights to fuel the development of our product.’
Jens Kam
CPO & Co-founder
![](https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=1958b80d2376ddbf0f9a5a0a28656902 600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7bc0f4b115ec8208e19a3b66cf7e379b 800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4a5ea18ae958e552b442c548a8351a3d 1000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ff85660f35bc7b90d3b40738baf47511 1200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=5744d47cf3ad8bb9671dfd922ba5b3ab 1400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=17dddfd4549f29e354619db2c0620d5b 1600w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=96c3622f13c4eabf2f3866e7c52de8c1 1800w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=9a54efada523bdc2ca10930497bf96cc 2000w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a6e21b0500a97ec78bbc9ec72af0e2f1 2200w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=e083d5c185593d072c21d4231f0de87c 2400w, https://designit-web.imgix.net/images/Case-studies/Grandhood/Designit-grandhood_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d22e3fc885997c495a86f27203a44437 2600w)
Outcome
Red Dot Award
2018
Money 20/20
Best Startup Pitch 2018
Danish Digital Award 2020
Nominated
Details
Get in touch
![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4ba4ced442acd1c79386c1789859514b 400w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=fcc004ab7fd239e0edbb04673dad9944 600w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=e6821309ed6c7cb98a7dd825fb985ec2 800w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=55e540a40791bab532b9d241ddb8a119 1000w)