![](https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=ce9d83f6872eca6fc0a9f7c177b3f26b 400w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3c43e5688cc1404f40d95ac05ac5a856 600w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5e05289b0a9dca24e81fb12aa5b2a0bb 800w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f00dfe8e5da6129096c0eccef77b8533 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=25e4daf568b489a0f8251bd1057997d0 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=adfa1f6c185ca4e2857b62dae5c152e9 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=74c9d26b782ea3f98dd6df7276fd7c56 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7b7ebe958480993bfff55a0af22896e4 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c5470d93af3cd38236109c400a290c86 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=39227e9999a9228d37e48a50cfc0af25 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=017b6807eff56a035af190cc072d1d6e 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/Hero_2021-08-13-092959.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=e985be1b67a7a88176a17c322fa02c3f 2600w)
The Investment Fund for Developing Countries (IFU) provides advisory services and risk capital to companies wishing to do business in developing countries and emerging markets. IFU has committed investments of 202 Billion DKK across over 100 countries around the world.
IFU wanted to reposition their fund portfolio and sharpen the strategy of delivering capital for sustainable investments. We helped them simplify the brand architecture and refresh their visual identity to activate this important mission.
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=fdec6e04fa073530ad4c88c52407c887 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=238a40e2e97aefdc448597f7e2cc5b91 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=872389d73205551dd6e2bd5ad270321e 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=524243374ad6fde8ddbaefb612158060 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=704a6db5c9cad053bddef252aa47a573 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=96c0f68eb05b1bcfece017cd550a5f17 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=85117af4d8156f0b73fd7f14a58a6d15 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=a7effbaac5b9985863ea6501c295dec1 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b5098894edee62ebf3c13a04fb6dcd08 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=af335712aa4552773549989e2dcdb557 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_guideline_2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=8a99099b742e72a2fae795e767d63519 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e5b5f4fbbb097e68ef7302c80b93d8ae 600w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=25555ef32cdcf0d8cd691a673e5b432c 800w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=0829365d94f88dc03a79183fb867bdbd 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=9a125da2aca3191d595203842e8aa7bb 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0b0032be6059c11b14fa6fda853dd6cd 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=442d88a12088045d6a7896c58f7ac261 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=bf21a2b93c1b18127064d6ca24af13c7 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=48d6d5bb1fbfe4108afa04fbdd3bcc50 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=002606623e0b07fa37e19f594fa2b0bc 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c81be7de3481472467320db2ebfdebc5 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/percentage.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=afca34f138f694f699b6b7dd048959a9 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3f46bda7b4989e16441b07cf79321398 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=21a4dbb778dca2cf012b1c910a50ae62 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=727ccd98c154e79e9a3155ce5ef53dd1 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d07f4a3419a49f9e762fb2730a6368dd 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fc4a4c4c68890448a45bc58f67151fb7 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=d57468542bf521d53afb012356e392fd 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ad381cc26cdc8698fab049ff42104681 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d1556a1455c13d3d23ce43c0e3b0b384 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=60d063a35a233a669d810aefc36ae451 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2da8e11e84c47395b52e1afdaa3a2175 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c2d147a166a4b4b17e41e25857d212d3 2600w)
The new brand identity is a story of bold Scandinavian simplicity juxtaposed with the vibrance and spirit from the emerging markets where they invest.
We simplified the core identity using mainly a signature red colour, globe symbol and a custom headline typeface. This allowed the brand expression to feel uniform and able to deliver the SDG fund proposition with more impact and coherency.
![](https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a8c4436c51b149f67bc9e858413516ae 600w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1a3e500d2d03dc885fc3c4832e512ca6 800w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fbfec5749a23492c511011b27d7608f5 1000w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=2ffa3c6e525b54e5db2b7668ca8e6c42 1200w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=80a685b09dc10a385645e6bbeb9ddffd 1400w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=120641b3fa211daeab8074283b333c30 1600w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4efc8664d956f226925b2c7159409e37 1800w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d575b2cacec21979acf01d8bfdbc6728 2000w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a3bed4183f65c74b5ba0fb71b621a048 2200w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6eb0555a76ed690875bd2656f237e1b1 2400w, https://designit-web.imgix.net/images/IFU_insta_3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=29def13be6b6b65cbc4f6b03de6d86f9 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b2e2c78064ded6f660c6878570f69cef 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=259d797713b46219d4cdb3d8501468f6 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fbb9064c85b1b1b4c0715b1d94a4f886 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8bd3d3917e50a951d729408e6ec24be7 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=cf4853506c67ff8fa94fd49fe4b767e0 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b264ea71457d85a18dca689f7ab004a8 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=77f18b5e53dc1196e1161f57436565a5 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=425ac6e6009385844855b63c260ce766 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=48d969fd7c28bd1fb19b99d81744acc0 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=695226992b4ba455c99964e2f7652ae3 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_type_sketches_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=3e144d90271f84f5a600decead6f020c 2600w)
Type explorations with Playtype Foundry
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e05b9ee451c7930d0dfc4fa217bdf78d 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=442942b0f378f0c89cac90552c071047 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=4206d6bd77a61909dd09f19165dc38c4 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a93544ddfc52b363227ded465b7a3449 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=aa160f214e50060006714c220a1c2d3b 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=dc643610b3b23c182c03094c086899ae 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=1f45e7d28a90c37a2ad11af980679323 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=68e2d2e353afda856a45e902723d18d5 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b457cd3b94c62377407722bedcb22caf 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=455d3c21203270b272b48a346863294e 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_8B.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1c6a47b19651c1dcc903534c1f143425 2600w)
We helped their marketing team with the full brand roll-out and delivered guidelines, templates, website design and brand governance support.
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=539c78f6cc59b2c9dfaa8b9f2cbb90b6 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9e72ec597c6ebdfd66dd81c810b2b2c1 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ca4abf418f3791f115924617a8e00590 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3f6892d564302bed883474d81c79e3c5 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2b6cb013e44e18dbceb0a36420dd8750 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2c97f1e93e9009fb1ee3eb82bb92ecb1 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=9f06bc31b24723fa35fa7c3c435bbf8e 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=16c51d1a12f5ad4222f96317f76d8160 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=fa49034e6ed9f4678d20ae9b38fee140 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=1ff45e3440256a5b648d347c7ff0462a 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_primary_colors_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=951b2d14bd1498f1f426abb3432bd820 2600w)
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![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a9ec56931850ab396434bdef085bd8ed 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b55059ba3089caebffca290206af8bbd 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=48f0dc92a28e2d7f6b526270b10208c2 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=de884def24fa1584367d708155bbdd48 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=814eafe04526355d0c98f918731cdca3 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=b43808f82ab98ccda5c4704d8cbee93f 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=fa6916f7b3aff0e4300e178b1f477835 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1cd580f578b9de965c75d732f862a683 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=a840a8cba3241a82b9026bf573b3439b 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=44c3ea43637263ad9fd6af2e93debfe9 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_photo_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=64b1759bba948a56199cc1a3ea638386 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=30901ba59d6c4b91851f6ab3dc2b2bf7 600w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ad02782e40261f6699694b658d86847c 800w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=cd3da90e2b06ade8d91ca64d5edeb45d 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7952ebb3ad6f0fb33c841d4bc7794cc8 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c5ff141ea5843a4bae10285ea3bc47b1 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=16ee7b88813d1cf6043ca8866538ac1a 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b3cd1d75f1009ebf6399c77302c77e71 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=aeaafd35254041d2a25c1abdab6c0e44 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3ce8bf2cea59a77b734bbc73ff0ca543 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=92ecd290b820709c59aadbff480b3863 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/Displays2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d9100fcedd676e2f18dc5cf27f379ca9 2600w)
‘As part of discussing the attributes of the new typeface with IFU's CEO, we explored the nitty gritty details of each glyph. As a result, all technical discussions were brushed aside, leading to the following remark to coin the brand's essence: "this feeling of Scandinavian Samba is really what we're all about!". Thus, 'Samba Sans' became the working title throughout the process. Eventually, 'IFU Headline' was deemed a more fitting name for a typeface as it carries the voice of sustainable investments across the globe. That said, the spirit of the 'Samba' typeface lives on.’
![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=884426cd81963e974adf3c5a4a96a9af)
Frida Setterberg
Head of Studio, Copenhagen & Aarhus
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![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=23601a64e19b5b1dc64b86a96e4a86dd 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e17534140ccc44207d635b3c38e91757 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=dcd84db41628a95adbea4e0fb388ee0d 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=15a717414cd255e45884e63407a6ea16 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=7ca66277965a7f3db528de3c708a4d3b 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=780e97e5e4d869da68ef0db2eb7bea95 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=7066cf9e49e0aa457bcac69d76296937 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3c13c2b516f1748b6842033b4d067abc 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=13efb21916a05f643636740e008be5cd 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d56380ef859070a51dc72a786be4de06 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_books_1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c6222887db31fae83d639810484acbff 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a8d6a46e8d6df752d4b7ca8fceee5e04 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=8fda747ba188148080d3801f4e896515 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=6898a0e5af1281881870d51be70c5764 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=2c74b47dfbf5fa3b4e370657ffb4c8ab 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=37d904132640369240747390af592c74 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ab41a59aa441344b5b2370ba62ca82bc 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c7ab3c6668c61474516195d306056fcb 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5dd98e7e8dcd1bea61d02dfd2064146d 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f7f5b4891ccc5acebc55a52641c15b4b 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=95f28eb68fd54bc70f4b637565821e14 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_case_red-dot_16x9_12.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b59767d80262152c9edeb8e4d8577334 2600w)
![](https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=be431760569a9568096c38ebbb29e1ae 600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e1975f7005c384cc697038c381273d11 800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=02cf4633a0c45b4f125f441dde206986 1000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=3bcf4bc5df7397d3d07fdf91f421318c 1200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=efdef260aeb749632770c06b39f2e9f8 1400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4c95d271bcd1cb09e6f30aee4868e9e8 1600w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4ad8b9401687006712a043eb1a4ef540 1800w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=256ce8a047d6603e1e27c189b586327f 2000w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=8efd52afd3699f686bb6b16b0760cd84 2200w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d768e22e22b9fc21abc69cfbdd1901cb 2400w, https://designit-web.imgix.net/images/Case-studies/IFU/ifu_stationery_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ad18639ea9389a5eb2361735a4edbc1c 2600w)
The new fund launched with big media coverage and a 5bn DKK capital commitment and is well underway to reaching the goal of 30bn DKK.
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![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4ba4ced442acd1c79386c1789859514b 400w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=fcc004ab7fd239e0edbb04673dad9944 600w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=e6821309ed6c7cb98a7dd825fb985ec2 800w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=55e540a40791bab532b9d241ddb8a119 1000w)