![](https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=4bbcd7c009a7a3a54e77a05d1eabbfe6 400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8512a407910708a13702d28fd64b517a 600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=232af1f4baf0efa21aa19f6b61055ee1 800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=150995a4039e3bb91c25f2265fbecc19 1000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b607d1d1b6eb7752b8d633876ca8bc22 1200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=620f5836cea8f170d0c2895f466c0f22 1400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0209d9fe834dfd6a90cde11cfa7a7955 1600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ae1fc8fa0c7cfcd82eb391c0ccfec647 1800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=7e75a04bf3671db11b2e9e8116d724b4 2000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6ca21d3cbec0b86fc88090e5e29e7ae6 2200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=30a3e48e5caddb7f9f01a83c24250aea 2400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Thumbnail-Landscape-reflected.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d032590e5b19f830db73e4542155db17 2600w)
Wipro Technologies approached Designit with an interesting question: What if we could turn any car into a smart car? Together we defined a product roadmap and created the user experience for an industry-changing connected transportation platform.
Together we created the complete user experience of the AutoInsights platform, which customers can use to interface with the connected car device. We conducted market research across 24 different car dealerships and also spoke with drivers to maximize the various touch points of the final product. From our research, we discovered core problem areas in the average consumer’s car ownership. We used our insights to create a beautiful, user-friendly app, and scaled it across various devices and platforms.
![](https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=9a46af8ea134a3f697ab456cedc0a62c 600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c2f0396b369586a1152b91363e1963bc 800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=f89d8110735b33fd40eba0e1118be3db 1000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c7358c2b7393d5458720bc09429a699e 1200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=9b4870a8455874e7363efebe6bba13fa 1400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=e8a9006c4681e49da805d55b3f78485f 1600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=58ee5b34c604d82e05ba94a1b95421bd 1800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=946e58620123826b6e4e62be9de65a07 2000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2cb5999586195f34dda57dfee62527ba 2200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=22ea6d0d34327fd581dcdb807c1357bf 2400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Portrait-1-Reflection.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6f573299e9c2c6015dc7f51645202700 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=91155f057f43226e9b1ddf8b2b4eb905 600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b059442782a2a00fde4d90e07b7687f5 800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=634f72d34fe25e66291c684f655ed804 1000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=bf4ab9d1c1e1815b41dac880cf7eeff6 1200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2df1c9b843a2048da9dfe9444010d8d6 1400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=691f664fd5aa8516ff3c443b60443e9c 1600w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=86306de2a6ee9fefabf602b753859546 1800w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=95ca24ddb92418c27e384c2204de1d05 2000w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b64a75c6ed18a8918e5b2a3187b17e7e 2200w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=dc93fd8fea853897577dd4c0bc28a808 2400w, https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Mahindra-Mahindra-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=7c6844b51fb2208ff6823ce0bc2c408d 2600w)
‘Mahindra is focused on bringing in the latest technologies through innovative solutions for pre-owned car owners in order to make the ownership and driving experience as enjoyable and satisfying as that of a new car owner.’
![](https://designit-web.imgix.net/images/Case-studies/Mahindra-Mahindra/Nagendra-Palle-2.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=937a3ab77d0fbcdacd9ba42ae5f032f2)
Dr. Nagendra Palle
MD & CEO, Mahindra First Choice
The AutoInsights platform maximizes “Car Lifetime Value” through IoT, analytics, mobility, and voice. It serves the car consumer across the entire lifecycle of their car ownership, from purchase point to insurance; from inspection and maintenance to resale. The technology behind the AutoInsights app is far-reaching: it offers driver analytics, sends theft alerts, tracks cars in real-time, monitors the health of the car, along with many more safety features.
The design and development was followed by a pilot solution launch at Mahindra First Choice dealerships, which was extremely well-received. We're looking forward to our future partnerships.
Details
Client
Project team
Contact info for Udhaya Kumar Padmanabhan
Executive Director,
Bengaluru
Get in touch
![](https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=3022ac7fb7d96a70e9c0e988727943df 400w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=d6b38e5363e22a019e53b02820bf48ba 600w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=05bf0d5b66a72928363b8bf40e740609 800w, https://designit-web.imgix.net/images/People/Bengaluru/Prachi-1-1.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=92c3fd5fc6c7de8c2d55a6c2b0ec4779 1000w)