![An individual stands before a whiteboard, explaining a graph, while three attentive listeners sit in chairs, absorbing the presentation.](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=3f90503494ea2b392f0555eafb7cb02d 400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=18e7bb53654a74b7a5b68936c9adc7ac 600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=57fb592e75c67cf053ad17406dc492e2 800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=1fb4023b72153735160631163ed13c49 1000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=d208930f5dae6f06da53211efe7a6ac8 1200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=55215da2c5590ef5e6c4c973c59a94d5 1400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=177b83c1651e43bbdda14b8f3764ecca 1600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8ccaad2752289550a4beabbbadeae9bf 1800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6136e2062e5c9e189ebb483ca802b139 2000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=cd3989e45c8310e53cbc7a0e3fe6e8cb 2200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=66439701abb0a197f2b8e2cdc4b0a49f 2400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Hero-Full.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b54398bfac3cbda1dff26ba483b12457 2600w)
An engagement platform for progress
Designit was asked to create a unique learning and engagement experience for Microsoft. This project wasn’t directly related to Microsoft’s corporate DEI work or positioning. It was to be built as a platform for learning and sharing on the topics of diversity and inclusion at work and in society at large.
![Image depicting a man looking pensive as he looks at his laptop and drinks coffee.](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=97acd874233541fc0aa7e48d4d780701 600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=201efa44ecad6a525fb6c003bdb512bd 800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=9cd53d9aff29f13c60152633a8e78519 1000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=763eeac73c7e76597d0652649841422a 1200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=6b0fcece80b42cee030af04df21db202 1400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=aedf380423b6b3bda61e13be72a55155 1600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c4633d56f46712659bf8bc5266938b23 1800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5a7350437513728ffa448740ffe5c8bd 2000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3ae145e0fb5812d049a76a179c40cb54 2200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=60a7579386b0105f5fcf66c8c588d960 2400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image2-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d902ac1b36c1d472c4f9e8a07a941af7 2600w)
Our first phase was a proof-of-concept endeavor, enabling the Microsoft DEI team to secure buy-in and funding from internal leadership. We developed a pitch that wove a narrative around our concept, “Work in Progress,” through strategy, verbal expression, and a unique new visual language for the company. Our second phase was to build the experience and produce original content to populate it.
"Work in Progress" manifesto
We can't just do more. We can't just do better. We must do the work. We intend to dismantle established systems and build something different. Progress on this scale takes more than an initiative.
It takes ALL OF US doing the actual work. Progress is, and will always be, a work in progress. It will never be perfect. It will never be polished. It will be very hard.
And it will require us to take a hard look at ourselves, our decisions, our perceptions, our attitudes, and our impact on the world around us.
Working toward progress means acknowledging the past and present and holding ourselves and each other accountable for the future. As individuals, organisations, and a culture, we are all works in progress. We must embrace this imperfection and pivot our focus toward action.
Learn new ways. Unlearn old limitations. Test. Implement what works and repair or reinvent what doesn't. Because the reality is, helping everyone do more means dedicating ourselves to do the work to get better.
Uncompromising action for change means our work is never done.
![Three individuals - two women and one man - engaged in discussion around a table with a computer and coffee in a meeting room. A woman in a burka and a man in a flannel shirt engaged in conversation while seated next to each other, both focused on their laptops.](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=090ccde179cfdb76489285e1bd5ce2fc 600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=805942c00c99883d0500709a488410eb 800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=20bbcc602c33eb65203e4ff83c03285f 1000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=5285aca481902548b0646c4cf82c51ce 1200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=23c6a96630dd7b48fbd7f44ad65af7b2 1400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=836f98a4da74d7b9e9f301b891c22b95 1600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=17edc9814345d7511bbbce0786070d0a 1800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=651738fd601fd65d04f4b65d6045a70a 2000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=35460804f1862a4b40b93ab43443e480 2200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=356e340bf595b668930e8085acac12ae 2400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Image3-center.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=5a12d2768481b1a93fdb14b3c04bf5af 2600w)
Our storytelling construct was so resonant that it was also used for the very first Microsoft Include event, which coincided with the release of the website. This project earned resounding praise from all of Microsoft's leadership.
![Picture showing a family of three gathered around their dining table at home. A woman is working on her laptop, a man is engrossed in a book, and their child accompanies them.](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=650c33a701cff6acbcc3b0126a373e2d 600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=1b1dab572ee853df0e27f544e0096235 800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c1b89530f629d76b5834f383666717e0 1000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=60497e08fddaad5613a03d9fdf73f24f 1200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0b76c0d298a10454ad08d29174349812 1400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=4112bb134fc4835f0438cd27430ca3ff 1600w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2df5600396ed7078689c4504ea065f51 1800w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b93a94eb937a13a2f141443bba3602c7 2000w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=c053ff4acc8fe5fc4d0bd355dd415389 2200w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=34f7448b8d273494c1897b292d86296f 2400w, https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-image5-half.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d4b7328ab80003463efae9046e97399b 2600w)
‘WOW! This is the sentiment I have, as do many others, about the incredible work this team has done in partnership with GD&I to bring the Inclusion Journey site from an idea to a reality. From the assets, creative, and endless reviews to the site experience and end-user-first approach—we could not have done it without the expertise and hard work of each and every one of you. On behalf of the Global Diversity & Inclusion Team and Microsoft—thank you. We appreciate all the long hours, passion, teamwork, and effort that has gone into this. Congratulations on a successful site launch and all that this encompasses.’
![](https://designit-web.imgix.net/images/Case-studies/Microsoft-Inclusion-Experience/MSFT-Lindsey-Rae-Avatar.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=334f394a780eaa5a80851a80666a25c3)
Lindsay-Rae McIntyre
Chief Diversity Officer, Microsoft
Details
Client
Project team
Contact info for Stefan Hajek
Contact info for Patrick Halferty
Creative Director,
Seattle
Contact info for Cliff Tomczyk
Senior Designer,
Seattle
Contact info for Jaime Diskin
Senior Writer,
Seattle
Contact info for Becca Rice
Senior Copy Editor,
Seattle
Contact info for Stephanie Darcy
Contact info for Margaret Erickson
Program Manager,
Seattle
Get in touch
![](https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=b888b91ceb028da26cc5c586f8c1488b 400w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=9413f33a9e6ce945618860f0864da0bc 600w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=a9a04ebbcd02eeae20376d56a7079e28 800w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=f074b799cae7873329526d6fd8f5adfa 1000w)
Erik Wagner
Executive Client Director, Brand & Core Growth,
New York