![](https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=1630bccfe63f0c7d160ea0e42ccfb045 400w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=8e96d74da78c9162bf9522fd9498bec0 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2da92ccec88941f7ae5e45d26658508d 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=26b656071d57e6b105556155a0deb8c1 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=e3b6ca71f259d996b2bbdd2a843f72ad 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=b458037022889c2ad047c163775005bb 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0af99ed72c1d4eba367d6817b26abb88 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=0fedaaaddd21e7cf371ccbd32a638f92 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=518ddfbe869f126c0f52ecfc47e79ac7 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d7c2e8d5bbe69492074377bb8f76eed4 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9c753c478878e23751fbb774a071d6d0 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/Pepper-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a4b2a8bfbcaacd44add9cd4bf7585972 2600w)
The first mobile-native banking service, Pepper helps people understand their finances and achieve their personal and budgetary goals.
![](https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2727180bee03c792233b20e36ddef74d 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d3b741704524d320efcabf95463c6487 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=ea152b89a8b9fee16b67b8b8f82a0485 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=26452930c9b655a040dd9add1b10753b 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=84de9bdc66e03022d2db8754d0e08f2e 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=056dcc72320a0ccee92c9b291702c1cb 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=b4fef2229b0c57137a7a6ff2d80b0721 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ef55e9f2ccce3329846f6a51da6fd64d 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=82d40ced1b099d0dbd10cf0bb6b5ed0d 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=65bf429c57a3d4bbbdd1ad40f262890c 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/onboarding-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d6982ab612cbc38c4fe0363367be322c 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=51046ef1ea3681d2deaa4783c8efe839 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=7ac71eebfb021a4dd7bf6ac3cd544b5f 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=013f8b4f0f0fa96d03944d5fd3473d3d 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=1eb732c9013d3d52f1fee1a0b164c182 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=911beb6998fbb953d7401b64ff84a728 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9d92364d1137901e3afc021e91f9e78c 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4347a0acb95ac80f7f4ba47d2270d8f2 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=aae49ef71739fdd08d389e6113579c65 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ed2dc9474fbaac74ef18eaaf2d8b8d1d 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b00da28508a52789d03ac21495ed4a68 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/loans-2-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=af7498693b38e7d3fd5fde2ba61ba01e 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=393187b38400ef46bd57459b3e57ed99 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9c3c527710c5d1db3a281915d5c6c672 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=759cf16382df000d30aa83bc3346ff6c 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=7fe17a72b8aba47f5a35c1d0a16b0a38 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2ab67384d1db12ade3a9a90b9984cac5 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=eab66273d0ec2fd1b2be27d6cf64d0be 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c3272b803eb2d99d65cdf69040fe4042 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=9fffe10ac0431c63aa0daa2dff3e1bc5 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=136f56f6caa0a89015d690296ee34660 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=55ac221982289de1147917c0e1e2fd44 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/home-1-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=82abcf68a5b29ace8e71e894836914e6 2600w)
We teamed up with Pepper in 2017 to define their strategy, service, digital experience, and brand. Since then, our partnership has evolved into a suite of apps and new capabilities. Fast forward to present day: We’re launching a new website to showcase Pepper’s full range of offerings.
Pepper needed to balance its position as a digital-first, boundary-pushing financial service while also establishing their credibility as a bank – but not just any bank. By focusing on Pepper’s core services and evolving the visual identity we created in 2017, Designit helped communicate Pepper’s unique value proposition and the brand’s strengths.
![](https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=21614d9e38166ccb177062645c00a70c 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=444d8b0f7167745fb2791bf2c32e83ba 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=061e1bb17584cc47b93321c363d5d3a8 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=0dfae94a92274a219f88ce51cf42a06e 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=b11ef3ad69f5b5a0d5fecaede31908cb 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3fce3837325a6568bd422446a3aaef27 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4e337b8f6eada6a5c4429a13cbe9607d 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b42326451ff959779f7970bb77da42b8 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=596838292e34008d2d285675bcbb067a 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0b7d76b685c385c49afb4e77a20a03fa 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/youth-thumbnail.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ed136c25780136e08ea7a58a7a4fe6a2 2600w)
Our modular approach communicates Pepper's strengths while keeping the ongoing maintenance overhead low. To achieve this, a minimum number of components can be rearranged to build product pages.
![](https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=1a99e027042a19a106e305b432c9ff1b 600w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5231c526e851a6f942bac704ae3f2a5d 800w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=175c5dc561b1839e00c901ad5b80b3d0 1000w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=60a26ff2eb78e4d839dbc0907f86dbc5 1200w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d92d9f57f9c77d86e4c08217e547b1ac 1400w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=030c85b21967cba83a3b146b4f3bb2b0 1600w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=76d5606dc40122ec0385e8ab2674ef28 1800w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6fec997af9f26fca0e11ecc492a1da9f 2000w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0dfa7008de2fc66fa2bd6b65102a1141 2200w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4ec084a1f60a0134e1b607596001269b 2400w, https://designit-web.imgix.net/images/Case-studies/Pepper/mobile.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=12f813d9516f227675293e5ddd114fa4 2600w)
On the new website, modular building blocks are responsive on all devices, and the system will scale and adapt with Pepper’s needs of tomorrow. The Pepper team now has an online canvas to more effectively and coherently communicate.
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![](https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=ff8982b5f7ff3ecaf4d10447354e243b 400w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=54160dbbbe81f8957075bf26f681c115 600w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=07d6cf4e5d29748c40833799656cf580 800w, https://designit-web.imgix.net/images/Studios/Tel-Aviv/TelAviv_B.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=ca723a3d9ff1679c68ca0fab1745262d 1000w)