![](https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=7c833927eca86e8bba22ff4f906e5459 400w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=6c9bcdba898ee692916abaf1a2d89d2e 600w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=886492c9ad27d70d2ecc3b77dac6e81b 800w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=3ca1218ff9ed8c2b4a6b310c680266b8 1000w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=443982c6629e868d9565bf9d549d35ed 1200w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e854f765ae18e0574b619c43177b1aba 1400w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=0dfbcbdb6dd133491e84506b7f7c2dc8 1600w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=79355eebdd7e6f388ba145f5decce9cc 1800w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=00e9b75e9a6d901d102a55be5a4290e3 2000w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=0aad919c24e46fe76e6cf9bbade0fef1 2200w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f8e97889da2da074d2b19efccb6983b4 2400w, https://designit-web.imgix.net/images/Case-studies/Santander/Santander-Hero-Streched.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d58558f54218bd6f75b7d6eec8b15539 2600w)
How do you create a corporate website that is true to the brand and simultaneously delivers a unique customer experience? By focusing on the people.
Santander is a leading banking group in Europe, North America and South America with a solid standing and reputation and its steadfast commitment to employees, customers, shareholders, and communities. For more than 160 years, Santander has constantly evolved, revitalised, and adapted to the current market requirements.
These last few years have been vital for securing its leadership position. Santander continues to focus on meaningful innovation, international expansion, and its commitment to ever-growing responsibility in banking practices.
Santander aimed to draw a new Corporate Digital Experience that embodies a sincere and coherent personality aligned with their values, providing their audiences with relevant and contextual information aggregated from different sources with a familiar voice in a timely way.
Santander wanted to fulfil its audience's inspiration and information needs: those who are part of them, those who follow them, and those who wish to become part of their team. To achieve its goal, Designit focused on places where the audiences create and consume the content.
How was it carried out? First, the team launched a research workshop where they defined the challenges and pillars of the new website, and the objectives of the vision were co-created with the stakeholders. Then, after reviewing and analysing existing material and heuristic analysis of the current site, interviews were launched with Argentina, Mexico, Chile, and Brazil. Once the areas of opportunity were identified, the team drew three conceptual lines, and Gaia was the winning concept. The last phase focused on the iterative digital design process.
The result? A specialised and differentiated digital experience where fixed contents (stories, press releases, and news) are linked together through tags in meta-themes aligned with the user interests rather than organisational silos.
The website's modular structure and new navigation bring balance, functionality, and inspirational content. A clean visual language brings the content front and centre to empower the Santander brand. A new governance model aligns with the priorities of 16 areas and 10 markets and defines editorial roles and processes to create a harmonic voice.
A benchmarking platform was created to ensure transparency, reaching 144 million customers and 200 thousand employees globally. Monthly users have grown (+88%); they spend more time on the site (+28%) and access more editorial content (+247%).
We redesigned the corporate website of its client as a key asset of a digital transformation strategy that includes transparency and improves the user experience. Designit drew the strategic alignment of priorities of up to 16 different areas and countries to create a coherent communication model with a global message.
The new website has proven to be more engaging for its audience, providing a unique user-centric digital experience and offering valuable content for shareholders, job-seekers, press, customers, and non-customers representing all areas of the bank.
‘When facing a great challenge, you can't walk alone. Launching a new corporate website is not an easy project, and there are many different ways in which you can approach it. We possess great talent within our company, but the team at Designit brought the expertise and innovative approach that made the difference in executing the project successfully’
Carlos Relloso
Head of Corporate Digital Communication & Social Media
Details
Client
Project team
Contact info for Diego Núñez
Managing Director, Spain,
Madrid
Contact info for Sebastián Matiz
Senior UX Designer,
Madrid
Contact info for Junior Castro
Design Director
Contact info for Alejandra Cubero
Content & Service Designer,
Madrid
Contact info for Gurutz Gorrotxategi
UX/UI & Product Designer,
Madrid
Get in touch
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