![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=4b08526f3344196aa13045492d6905b9 400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d315c61d0dcc4ba5897fc5908d28b68e 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=644e91ee5fa893d11d6957ef4674108b 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2bd244eea246de513bf2d5f3e3c1a9cd 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f2865504a27d6808f89de3595e3e9978 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d0749177fc88da340fb66e86ddf9361f 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=58d425d0cfb0f2a479b9e32310a6ac36 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=977e24b5d2025a351002c35c4b881f85 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=5efca66da822f9ce6ca66cb2c4d00fc8 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=70bd55df6202f785462a4f04eee023ae 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d258d1fc10f161b6c4645357d5c1a2b6 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_0.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=474ee13eb9a3cfef468e93124f517902 2600w)
Smukfest, one of the oldest and largest music festivals in Denmark, partnered with Designit to streamline their brand identity and visual universe across all organizational levels. Placing their iconic mascot, Walther, center stage – where he belongs.
In their 40th anniversary year, Smukfest (which translates to ‘Beautiful Festival’) was looking to unify their brand across all touch points and offer their festival goers a celebratory experience to remember. Their iconic mascot Walther had taken different forms over the years, and there was a feeling that he and the entire visual universe of the festival needed an uplift.
Until now, Smukfest had experienced an inconsistent brand identity across the various arms of its operational foundation. The festival, which is built around thousands of volunteers, needed a collective brand foundation and guide.
‘Today the festival is not just about the music. We needed to reflect that in our design. Designit helped us embrace a fresh visual brand, open up new possibilities and enhance the festival experience. It’s been fun working with you and very well received by everyone.’
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Randi-Rehmeier.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=8202677cd9d4eaf51237ea70e0851766)
Randi Rehmeier
Head of Media, Smukfest
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c8d9bf88fef2aa1a4b8bd264a3e19229 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b8f5f3ca5685d7dd6a5cc03c3510cbdb 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=461fe2fd5d6bfec4a0e3bf664055ba23 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=331fee8007a1db782668caa01994b7a0 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fa2e6b8b5f2f7baf76529ded019ab2d1 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=483c0d52ebfaa23661cdf17e91dfc56d 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8abaae01fa74d55c60b6c2693f83d719 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=408cfe8e08393d5d3e8aa62360ef6fb1 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3c1a846c03c0b06eddbc903f13b25907 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f0ad06c18f62d624ddc91a0e8a781d23 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_2A.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c3fc6a8af25cf7c11cb3f40199d9b693 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5e7a9aa3438a844075734cb1bfdeb60b 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=e5e89eb76d4be0d81f8f7783dcb945a9 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=e0564b25d066fd6b62be49c8eab480d9 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=737521bd4dae5fa6208cf1998b71447d 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3c99815c737c9de560c5692c28236e4c 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=258db6958bb6edb9961bd58d8fc29432 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=89d27fb564abcd1d8aedd41f2fc3298d 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=52d48476b17008d8a1271fa164e8436a 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ae62ac9d8cc9e7d77bc879eed6a6bd36 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c3d9ea23ee4be5b2f87f6f5cee592d4e 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_4.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=818e299576fc7778703010f05355ba03 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=5d5b07f8f544d110e4a366f949272ab3 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5a2996ac79d261b2a16795939ea8ebd9 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=8d9dc582e7677eec02e4d7f0b533eb8a 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=bb62ae0b81ed529c54f60dd452043b30 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e1e3a49b60e30ebaad3a3c16db003b4d 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=df679a141fdcbebcf967d73e95c72b9e 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=62c2b2913838776078494c03c83ada81 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6360b52b81300adb94937c9b42af93f5 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=cbc1c7d0fa18ae332eb003eca354aecf 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=ac945d13a7675073eeae93dd7c17b9ee 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_1.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=04044ddc6e5286356f5eb806e3d0f41f 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0a954ebed4f4b97c33928531ef02dc53 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=fe1f8b8f5d5b763fb8806232572aa29f 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=68e4a5dc35795e7448be0bc06083961b 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8933c55450469e45950bdece6287ca6b 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4923a70e541041d07fd476251a9f4c9e 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9ac6bffd5eb6fc90854522614dbd3649 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=83d2bc9216777e266464ea283fd14630 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=c51566be68c5ce6c25105d8cda97a017 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=116e56285248839d786201f0e120ad90 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f8be53220f7a155c56cfc1622bdecf37 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=bf38125d7d39df558a316fb9f6adf0e1 2600w)
Designit worked with Smukfest organizers to delve into the festival’s rich history to inspire a cohesive brand identity, revitalizing it across all levels of the organization.
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=236d6c080cb526e3c639584beecf91c0 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=ea747cd144e97a0a3d62ec50459ac544 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=03e95f5e2cfab8d07fb4600fed667114 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=c21b27dfa240ef7d21b9a9e54848b61b 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=56c85f745ef0add6306652c5f51ebf28 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=789928b906f37526b10a4779209f2f15 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=061875c08e54b1117cf8bf8a2aea5f79 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8bcb85935918b6638a732b549c7abf99 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f3d66ee45944c2a5409260dcee8bde8c 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8c6845ce6033ac309b68beca12fa0d93 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_7.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=a7e0a83653daf07a68c97f6483cd94b2 2600w)
The creation of a design framework made it easy to use, seamless to update, and added a visual playfulness to match the feel of the festival. This was a partnership about creating more than looks, though. We explored how visuals could enhance the experience for all users at the festival. We brought tickets to life with Augmented Reality (AR), created posters, videos, social media visuals, and Giphy filters so that the brand would be deeply rooted in the festival experience.
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d538ee44f4f952033b64a881a64691c6 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5c2d7b17a8019f2f70b68943ae206858 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2a9740657e17514fa40d0de38becae29 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ad2617dbf57a54ca8005429373bd4ee4 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4b76b840f208e8dbf78ef3b4813938dd 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=478f4f29e0c6e161807eb6806f855592 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=d1075adae4d163dc92700e1b94cfed68 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=094fc36d8964072a55c8a0293caaf41e 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6cb85949e3778eda62a180d7c29eda8c 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=f162ac1caa876198e209613b6bf564d7 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Smukfest-AR_Case-H264_Fallbackpng.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=1233558ec04c750abe236f3a8a20bcc8 2600w)
The updated branding and activations served to bring the entire scope and feel of Smukfest into one comprehensive visual world, based around Walther, and the community focus of the festival.
‘Smukfest is a unique, soulful place you can’t find anywhere else. This is a forest festival I’ve visited myself ever since my childhood. It was an honor to work closely together and help re-shape their brand.’
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Jacob-Vidkjaer.jpeg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=160&q=90&w=160&s=05782cd4293a6098011a921c5beb5735)
Jacob Vidkjær
Motion Design Lead
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=85290121dea305c56f3c3d5f325b5969 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=c7bd763cddd7578b6608ccb587fd07bc 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=6a36f131f57fd70479fd4c04ace8c314 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=eda7599c8f93a3472878eeaf67ba78ac 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f586dd4bb31aba1863d1ddba59d2a83a 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3b0258f284715b412650ef517a3c18d2 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=209508fb1d942effdbaa69a4f8f11f4e 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=15b8808f3ec625a20ac375ee72c04e5e 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2d4668cd0b94d786a6c7d435b9f3af87 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=4d43d4f96c1e84d9ec8ee6c9b95c963f 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_5.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9d12cc3f0b55541976a01bd5fc3c6238 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=499ead15aaec1753a54f4f081fca37f7 600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=d5b71f7f8604e4aa7fcaa9fb7bce0cf7 800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d54918ef785a42d29dcf848b54b4c958 1000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=796f5396597ccf6469fb50babab15a73 1200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=fece42d850e943dcc8c95e4d662b1c7d 1400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=661ea8d7dec928d5fb511031d65a928d 1600w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=8a3b6d4f20e51510cffd4a6306464052 1800w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d8774f859bb43d1875ea2bc87ff46d67 2000w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2fb0e8ce8b99dafd21756e4c7d470a8e 2200w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=7351d8376923c3e4e8851475043cfb91 2400w, https://designit-web.imgix.net/images/Case-studies/Smukfest/Designit-smukfest_6.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f333bbd9b433c1aa7504e5afc1776f2e 2600w)
Smukfest sold their first batch of 25,000 tickets in just 90 minutes - all of which featured the new visual branding.
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![](https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=4ba4ced442acd1c79386c1789859514b 400w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=fcc004ab7fd239e0edbb04673dad9944 600w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=e6821309ed6c7cb98a7dd825fb985ec2 800w, https://designit-web.imgix.net/images/Frida-Setterberg_04JUN_909_FIN.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=55e540a40791bab532b9d241ddb8a119 1000w)