Zipfizz wasn’t just looking for a refresh. They wanted a reinvention. After Designit helped reimagine the brand from the ground up, it was time to bring it to life that would spark curiosity and connect with a whole new audience.
The energy drink space is flooded with performance promises and hyperactive branding. So, we asked a different question:
What if a wellness drink could spark happiness, not just hydration?
Making the product the hero
Zipfizz isn’t your average energy drink. It’s a tiny tube packed with clean ingredients, bold flavours, and a boost that doesn’t quit. But more than that, it’s a pocket-sized party. A fizzy reminder that joy doesn’t need a reason, it just needs a moment.
We made the product the hero. No performance pressure. No intensity overload. Just pure, unfiltered joy in every sip. And we wrapped it all in playful storytelling that made people smile before they even popped the cap.
Packed with Joy, Powered by Play
We launched Packed With Joy, an integrated campaign with assets across streaming TV, paid social, organic social, and web.
The creative was built on a powerful insight. Happiness in the U.S. is on the decline.
Now more than ever, people needed a reminder to hold onto joy, however small.
With Zipfizz, we flipped the script on the energy drink category. Instead of chasing peak performance, we celebrated peak playfulness.
A brand that bubbles with joy
With a smart strategy, vibrant creative, and a media plan that hit all the right notes, Zipfizz didn’t just relaunch, it redefined what energy can feel like. Packed With Joy wasn’t just a campaign. It was a celebration.
The results? Sparkling.
93%
increase in website traffic
33%
increase in direct traffic
2.5M
households reached via streaming TV
‘Designit’s knowledge across brand strategy, creative and social media is already proving hugely beneficial for Zipfizz as the Packed with Joy campaign shows. Designit’s input is helping us play to our strengths as we look to build our brand and drive growth.’
Alicia Elwood
SVP of Corporate Development, Zipfizz
