Designit wins three silver awards in the London Design Awards for work with Kraft Heinz Period
- Product Design | Healthcare
- Conceptual Design | Healthcare
- Communication Design | Product and Service Branding
Building on their successful partnership, Kraft Heinz approached Designit to create new food brands that have potential for mass market success and to establish a repeatable innovation process to launch new products to market.
With menstruation remaining a broadly under-researched subsect of women’s health, this was an important innovative gap and an opportunity to address issues around menstrual stigmatisation. Born of research, cultural observations, quantitative data, and social media analysis, Period was designed to soothe women during menstruation while also contributing to the global conversation on women’s rights and encouraging an open conversation about menstrual cycles.
Period is a cocoa powder with ingredients that are naturally high in iron, magnesium and potassium to help with fatigue reduction and healthy muscular function.
Stay tuned for more about this collaboration coming soon.
About the London Design Awards
A representation of the past and future, the London Design Awards is an international competition that recognises exceptional designs and outstanding creative projects worldwide. Product designers, architects, interior designers, graphic designers, UX / UI designers, and designers of all backgrounds are invited to participate, whether they are companies, team / departments, innovators, manufacturers, suppliers, freelancers, hobbyists or students.
Through the acknowledgment of existing trends that integrate with diverse insights, the London Design Awards reformulates the perspectives of the world towards this unique language, synchronising the great metropolis of London alongside concepts that symbolise excellence. You can learn more about the London Design Awards here.