![](https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=35e9c5bbc662e60e473a849d50f6fa6b 400w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=77d4ca61c235525331beb7d52af72e9b 600w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=4e3f9a27af7053861208c27904908ce8 800w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=152d5c169b4072cf0d02008470660672 1000w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=722a23e4b81499842c31b0d613acd5b5 1200w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=effeba7265cc68a4c569d5ede4af4795 1400w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=39ae927c2301bdaf3f64891785695d16 1600w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=483e7df582f765c538c9b26f95945b16 1800w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=0288fc148f45332b0d0710931212af7f 2000w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=11e467cac1a7b3c2a6d2ec0d6ff647e7 2200w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=85ee6fda4dcd1b0492a5373d5c7aac9d 2400w, https://designit-web.imgix.net/images/1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0bd4e2e4710742a07c2c7f7b88c5834e 2600w)
BresicWhitney, an Australian real estate agency, had developed a custom iPhone app to help their sales agents build lasting relationships with buyers through buyer data. But unfortunately, adoption rates had declined to below 50%, and agents kept falling back to using a less insight-producing industry-standard app instead. So how could BresicWhitney convince their sales agents to come back to their Q App?
![](https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b8346952ec42d5be571bf73bbc359680 600w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f74eeaf4c04b1aad6cb40eece03e234d 800w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=09e61010d9d253c1a52b3cd6705f45b9 1000w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=6cd18b5070c2ef0915d841d5d1a4f42c 1200w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1dcbe72e2a9d94f9d776f379baaf4dec 1400w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=3a6e8b261c8efe0d573fd15d07319ef2 1600w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=cde5471b61383a5df2ed073c07e0a938 1800w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=624ea0c4f59bb4d5a7c196a6e0a7ff6f 2000w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2a95f2ce197a03cc74997806de6df585 2200w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2fac9c4310e6fd8eb8013dc66d7cbe1c 2400w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_group_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=88b2f17f567d11359c75d93972b10d66 2600w)
BresicWhitney was looking to optimise the Q App for the open home context, the most important use case for their agents. We observed the use of the app in that real-life context and identified barriers and needs for users during the key moments of the experience. Apart from obvious interface usability issues, the most significant insight was that the app’s laggy performance was the number one detractor for app uptake.
![](https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=7ec3660c93b4dfd06adf967600c49f35 600w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=9a8cc960c0ea02c2c34684842c171e08 800w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c64a52aaf44040e0b520d7c01db360c6 1000w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=fba4d507e62d35c88ba18b0f0b3e976c 1200w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=4381d1b56442c3ac70244fd09655fdd1 1400w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=58ab83d669e500873522e218e583252b 1600w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=ddf8ff29c428b6d6829a132e6d98d5a3 1800w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=550a933590d75a3b9c7e962b16014062 2000w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=062aecc32342b127dfa18ce9e7197af0 2200w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=aafe97ac6b05d2fb533fe4b0e34f22d1 2400w, https://designit-web.imgix.net/images/3_2021-11-18-213139_lkgm.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=b03503fd83b2f0c739754ef431ee0b12 2600w)
‘I was impressed by the Designit team, their project and creative leadership and their technical and execution skills. We let you drive the output, we were leaning on you to deliver the goods, and you did.’
Will Gosse
Director & co-owner, BresicWhitney
![](https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=3a346be07051aa8083e35e0e4422c664 600w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=cd3a9e7236776bffaa54d20d3502d1bd 800w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b3c0044f62eb3d8bc15411fbbce957aa 1000w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=11acd975b78651f13f4f7f3b61360bd1 1200w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=2e64ba70251bd087687aebf8bd4a1334 1400w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=59bdd76289e4613d9370d1cbf7511b92 1600w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=12789c095783d5c808e43b1b83cff406 1800w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=426f4924abe3a1ece5ded397b64f74cd 2000w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=2fda3582dc91d24ebf62e31b7e9683c9 2200w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=49e03fbe8c007ff5c0c1e78803302c02 2400w, https://designit-web.imgix.net/images/Case-studies/BresicWhitney/BW_iPhone_mockup_01.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9192f1bd375d96131bfafb21c0063957 2600w)