![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=b1da9349a14fc1d3b2899d0679df2d9b 400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=29f7ba8178a4cae400135a04eaae6b5a 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b34b6b1f3dfae67eebedc20c363c12a2 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=6d43c6f87f9b57cc7e35474089823b92 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=1726df5813785197af2db2cf16be03ad 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=1ea3cc3fc9534207947a31f4d6c2afd7 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f3e7e09eeaafe355fd8a3c1572c34b57 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3488227787986f175f032c8e47a38c16 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=9792c7b0bfea88a23bbac34d21ecfdbe 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=ea7528af684ece2e7891e399d4c1a5a1 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=873464fb2381cbc11684938bf454d82a 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-4-NEW.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9303c404438f9a9abf2f6109d46f661f 2600w)
Almost five million people in the UK have diabetes – and the number is rising. Counterweight, leaders in evidence-based weight management, came to us to help them expand their reach with an affordable programme that would help a broader population kick type 2 diabetes into remission.
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d596e002c6a782a6b186332882c13a1d 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=f05678c9039216dc31b3206fdfeaae24 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=656aa9755a17d6826114d42d1086bf57 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=a6b788149f857bc8829bff935d6aa04d 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=c0659576d0224df248d01da725414273 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=7406c37221b6faa4c16a79a7bcb92794 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=434780f89f5fdb2a21fa151e72b1ef6f 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=8d7e62e169ee1eadad94b0b3c89e3916 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b8e557cfa797a5910c1086340cc4d959 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0785ee6fe0dba534d458fde6e261678c 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Thumbnail-Landscape-NEW-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9d9dbb60cf39679bc75debdb5cea8e5e 2600w)
Counterweight helps patients reach remission from type 2 diabetes using a meal replacement programme. It began as a research study in the University of Aberdeen 18 years ago and it has been scientifically proven to be ten times more effective than the current NHS protocol. After delivering this programme in Scotland via GPs for several years, Counterweight wanted to provide an affordable, direct-to-patient treatment offering.
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=c0b469b4d4bb4f0d40f9ac646df36a71 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2e359b460940cb420a67a635e7a79337 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=627295526fdaf8e401f202563ba4dce7 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ececf5aa0bc865adf699041ea9f4f426 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=bf02afc017f132215ebf312525b8d1a5 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=24bfdfb51be2f33ecd64282ca78c4cab 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=cf5a28d33ef5a2916b6d610b2bb2f2eb 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b6c1cbb2fd5d31d4c65e9190f00ddda6 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d37b8f431d7b5c6747f96374898b0cdf 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9d54810cdebd314e16f9367f4f51b043 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-5.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=9e7d05f866fe2a29def9aef66163fe1c 2600w)
‘Our experience with Designit has been fantastic. We now know what to include in our service to help people through their journey to remission.’
Justin Slabbert
CEO, Counterweight
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d2b37da3142559e7c74f5509ff24097a 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=0be745afb52b6612b11ac219abe22163 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=960bf79835f86da58a696da220737926 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4af6642be662b8ace50c64493b6743ee 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=f272bf896041b8d232f1ec1f39a6fb42 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=77177a3f2f374f3cb8b0b6bec3d10306 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=63764a130360ffdc47db42520cc69c17 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=d4e93bda381c74ef81f521d88f227867 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f72555dbb4de4d948f4d8c5fce2077ff 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=9360ff5016207f8b81b7c529becc8e05 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=0be24407196cb915849dba3e9b8e9b26 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=34cb5cd49c331ae90a69fe228c62d665 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=8ce7bb8674fba46d432c34b6387f53a1 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=d2c8720c804540cfdeda042c0df78d61 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=ec36cf6e6c2909d2ea0d93a6c561181d 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=42c1b5eedee847976b3c6c641c3dbba7 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=2cf394a49d2e5696f912db6d4c6fdc7e 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=2096b5ec6447909506c802a98a646270 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3379f6140e71701e030877aa3b4162d6 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=b776b47e6d73003f9738de017049c62d 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=c76d13058b17d9760acc54ed31aa3233 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-2.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=355c8e1f075adb1f0b2a25f2c0d94864 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=344467c9c0e7d51d28ed62b12b168b9b 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=0edc7fb1b6c90e714b323a123dee50d3 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=53f2a921a93fe20e4b1740de5a3d4f0b 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=df00f62e9375612c67bdde6756cfb8b8 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=77d60a33e1299396c8b7e79add14d55b 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=489de28111edc9b4ae0ee7d23b0dafc6 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=563a95dd3713c640ad8a17a037300ca5 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=55e34ab56ac871f37d13d0a1f1965b28 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=28c704ea1e38a333a9d3ce07741f9b35 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=808ce1557f05d105aaad0c87034bd73e 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=d31af398e1298909864928eba3a02c05 2600w)
Over 12 weeks, the team conducted in-depth research with patients and dietitians to understand every aspect of the journey and identify key pain points. We looked at the programme holistically, working on everything from brand design, service blueprints, to a working proof-of-concept prototype.
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=cdaf913c54bb668666c1260d19695185 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=2683c1de2f64e78e3a90c0cc8b7fdb62 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=fd94d5e3ecefdba90d72c802a2c642af 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=97902480acb4e07b8f13c457f280716f 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e587bea77928d1777cfb81191effa2e9 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=d5b94527c5a3cd055d55c4c1f3cf01c7 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3a7bcbc7c45bac85b397e9559a10dcf9 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=1ad2d687bec43b1187865fa95bc83694 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=f734d16bdcd75593713ed942ee749caa 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0177c38ec7f3ac636a2342acd25e6bb8 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=6b516b9d7b509b59529e22fa77156633 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d97df0388898a922b4957cd49973e706 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=dede247fce6c3fc47f52b02c4cb0917e 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2e9f9d637cd34240d1ac21d620d7e80a 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=f84c0a212bf0f8436c465b63f5799645 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=336c2a21cb6045cb7208cc264e1d7d0f 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=d1c1769292371270b1438002b411464f 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=d8889d31a7285503da6778425ac2413f 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=4fdadc908f5fc41192e3dff7ecafd266 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=33adb796b0dbfcb8a2ee4583d42fb596 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=088ebc5c9b4cd7d3ac219573f109a1e3 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Portrait-3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=67ca52548fcd167d64bde713283ab519 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=2a8309dfb2a06dddc62cae5817db1b6e 600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=36cba2a7202f87a07d361db992b6f96c 800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=b486f53633cda91656b37d7e27992c30 1000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b6c561ceb7f50825dfb2e40c27da61f6 1200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=0990c5626cc23def8deb1e040f43c598 1400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=8183051f782c6d3575197a3ef2182ce6 1600w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=4c128f86c7db5db159dfeb85de09b58a 1800w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=fa5170299e735fa8463281dbf72ca232 2000w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=8b3e670987f2001d5c9e80c90802d538 2200w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=fbb1dbda80b45aa5d73cf6661240aa04 2400w, https://designit-web.imgix.net/images/Case-studies/Counterweight/Counterweight-Body-Landscape-6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c2fbfd8da59dc63cd3587d31c3d40769 2600w)
The rebrand was supported by a mobile app and a marketing website. The app is designed to work alongside the dietitian and enables patients to log their weight, record their mood, set personal goals, reflect on achievements, and visualise success. It also helps participants form positive new habits for health in the long term. Overall, it’s a companion to helping people reach remission, and stay there.
Counterweight is now widely used as a partner for diabetes treatment in NHS Scotland and is expanding successfully across the UK. Ultimately, it’s helping people with type 2 diabetes move into long-term remission.
SDG 3: Ensure healthy lives and promote well-being for all at all ages
Counterweight’s accessible diabetes treatment helps people effectively manage the disease.
Details
Client
Project team
Contact info for Pablo Alaejos Perez
Contact info for Alice Kennedy
Senior Service Designer,
London
Contact info for Sam Hoey
Lead Designer,
London
Contact info for Jordi Rovira
Design Director,
London
Get in touch
![](https://designit-web.imgix.net/images/People/London/Pablo_01.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.4559&fp-y=0.3367&h=493&q=90&w=400&s=9661bf08c3f286a63d3d3cda6424ff93 400w, https://designit-web.imgix.net/images/People/London/Pablo_01.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.4559&fp-y=0.3367&h=739&q=90&w=600&s=76c72dc09be3b3b66b40e3679fb6576e 600w, https://designit-web.imgix.net/images/People/London/Pablo_01.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.4559&fp-y=0.3367&h=986&q=90&w=800&s=565feed0de9e7a3aef2def98b7d9977b 800w, https://designit-web.imgix.net/images/People/London/Pablo_01.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.4559&fp-y=0.3367&h=1232&q=90&w=1000&s=ebdc952cafdce0e6229e0659103a9cd8 1000w)