![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=400&s=bc61018a0883488c494b3618ce70f5d2 400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=88b6e979cade2d6fee1f72ed3713c45c 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=4f7c60a174e992fe413e6cf414cde8f0 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=c3ca86c9274ad816210e774a54408e3a 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=af1c65257d1579e1470b2173db66688f 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=89b454b451478e4c3df4b794e96dce51 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=f58784b7bb2f6ca5c666cebf45fc5234 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=88c34a18ca8b9fde8538704f2fcb7611 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=66fad51f96da0db3423e17e740e188bb 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=3346f09e56579f8b17d36f01b49ce9b7 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=2e212ae7a4a34006391b94b4a1b842f8 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=48475adf737023610bbbbfd6c7c101f3 2600w)
Feed A Billion (FAB) tackles food inequality by feeding hungry girls in underprivileged communities around the globe. But their existing brand didn't efficiently capture the attention of donors or clearly communicate the potential impact of their foundation.
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=d4a65da273508d8f7edd19b9ab294d91 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5b99acac2ffb978d4fa7817d50d51ecc 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=419efd415ef78d07ed2fc8b154d6d180 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=4ab87869c8fca6870d06350d54fb713a 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=26fc43a088b74bd32a809f71239b3a8d 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=fc58bc2766bde6e0b55bc6bfe546387c 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=96657acd0074c4236e0aab0a1481d82c 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=abb3820b41cfa06224bad0521e49b111 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=e4938443ce91bb5ade60f78c69ffc9dd 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=af7e64380d35a6eb54f2d4846490e02d 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB-1-Placeholder.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=46dee0fcb845654ff175643b56040a46 2600w)
Designit's Strategy team got to the bottom of the problem through research, interviews, and workshops. When our efforts revealed the long-term personal and cultural effects of hunger in girls we decided to focus on the end goal rather than the root problem. Our new brand framework highlights the potential impact food can have on girls' lives. With the girls at the centre, surrounded by optimism, FAB invites prospective donors into a world that everyone wants to see.
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=a76fcb07cc95100dbbb137bb6ffeb846 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=5d1649bfa6f9871121c58280a4c2523d 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=600ebabcf8481e8cc0f4291232bc5097 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=e14442907c2a26ff950610b42062f72f 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=212738e49450927db6275a3dbb25c566 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ccc37f567128ea6e93f4206acdd748e9 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=c75db41e890f29f2aa84dc0be2854f24 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=25eb609f8d5de6a8f69718b22ff48331 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6af7247dd17feef612fa4e7a8c5527c4 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=8b448b455fbec1c3ba4967e908e397d1 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_blueberry_placeholder.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=f27e7500aca4b98671dc63ddb38f2017 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=0e4b74abc111098f8fbb867cd54fbc4d 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=13298dd09dbfa109b39b0f7e44a2c1cb 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2bb37560ef8e7feb41d0c3167d85b7a3 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=bdb328b47fcfafd8c00cbbede874028e 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=d4784cb3e1dc1bc37fc01de3ec37db11 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=69c6a6474c92f668510bb07c0d91c23e 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=15aa228af16de4d0ea1877fd77110574 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=ad4dc7f1e27649972a24cf941e373ea3 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=6d2b7b87dbfb149d13c2bf59df466018 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=6110fc9230014ca367f2eb95d9bc9a3c 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v6.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c51287f3c8edc06b540ab912bf4d8c4a 2600w)
We created an uplifting brand that unlocks potential - empowering donors to support promising futures for girls around the world. FAB believes that a well-fed girl can become a world-changing woman. It all starts today, with a donation and a nourishing meal.
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=e43fb148ca3dd299334437972af879da 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b6dd8dc4fd6ef543668386816c321086 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=865b36a583248fcf92a368e707068e27 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=61866015aef3133d8187a62a9f761a77 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=3ba8d83639ef9b2ca611de9a7e74063b 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=9adea18780c69e3e28bfbf467ce73e05 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=3d0b92319f7649a06e0bc29dbbe1cb09 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=3463f08b5e3ea99d1d2004f69df4155c 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=96db7d0bc64695819848478d0a6ab32d 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=d6740b8a35625ada5988b6883de01972 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v3.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=7ff1b4ed7284590d15ff6fba62268b64 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=ff167278d59779673e8ad368868c8c02 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=b238fc670af9c6322d95ef4b797475b3 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=bf78afde1d8358959bbfafd49ed0c847 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=b10ef6f077853bede55f674417f6f8e3 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=8810fb32cad818676bb82c9eaba8f3c6 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=df36af4af994c2a598a41c02a63ef54e 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=18bc358c2e414c24943b9e72c377eb09 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=b645485f69d8932ceb7c491f56aca5cb 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=bfc5ccca4bbac4260c8ff1a0150759d8 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=b1f24d45141e954cc2b2cfc14c88715a 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v4.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=ac10beefb4680e483a86176aebc6fc0e 2600w)
![](https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=600&s=b8913145786f7c211a836fde73a43d25 600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=800&s=871940b029fe1b70a9af5014d44a12ba 800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1000&s=2318b8aa256d9afb8336a958be1baa2e 1000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1200&s=8660d8531a29afdef0d1547db14d9905 1200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1400&s=e7bb346005f1d8e7106538ba6d621c92 1400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1600&s=ef2ae7afd7d998592ca0bbcaff5490de 1600w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=1800&s=f1effcdbf90c0e950daa6125c3b2bed6 1800w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2000&s=6c055f233f20a959a760c96360b405de 2000w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2200&s=d6b116d77a2e14d2c32dc6487029fbe1 2200w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2400&s=0a0005af01e8d4b576f43a4cb559fd16 2400w, https://designit-web.imgix.net/images/Case-studies/Feed-A-Billion/FAB_Case-Study_Website-Graphics_v03-1.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=90&w=2600&s=c054607fae051580b5c619264c151635 2600w)
Details
Project team
Contact info for Zack Holliday
Group Creative Director,
Seattle
Contact info for Lisa Hanley
Associate Creative Director
Contact info for Emmy Silverman
Senior Brand Strategist,
Seattle
Contact info for Malcolm Montgomery
Art Director,
Seattle
Contact info for Kevin Zwier
Copywriter,
New York
Contact info for Scout Shannon
Senior Copy Editor,
New York
Contact info for Nick Lamanna
Brand Strategy Manager,
Seattle
Contact info for Ellen Hafer
Senior Graphic Designer,
Seattle
Contact info for Christine Hyunh
Project Manager,
Seattle
Get in touch
![](https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=493&q=90&w=400&s=b888b91ceb028da26cc5c586f8c1488b 400w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=739&q=90&w=600&s=9413f33a9e6ce945618860f0864da0bc 600w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=986&q=90&w=800&s=a9a04ebbcd02eeae20376d56a7079e28 800w, https://designit-web.imgix.net/images/People/Erik_Wagner_HS.png?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1232&q=90&w=1000&s=f074b799cae7873329526d6fd8f5adfa 1000w)
Erik Wagner
Executive Client Director, Brand & Core Growth,
New York